Are You Making Returns on Your Marketing?

As a marketer, or a marketing consultant, you are likely asked to show your ROI (Return on Investment). It shows the value of your social campaigns in dollars so that you know what is working – and what isn’t. And if you are an agency with clients, this is a key metric in understanding the value of your services.  Social media is a powerful part of any marketing strategy to […]

Are you listening to your customers? I mean, actually listening?

Are you listening to your customers? I mean, actually listening? Using customer feedback in marketing can give you a huge edge on competitors. And if you’re like most businesses, you probably already think about capturing customer feedback daily. But just “seeing” it doesn’t do much – if you’re not putting that customer feedback to work in your marketing, you’re missing out on a huge opportunity.  Incorporating customer feedback into your marketing […]

B2B and B2C Marketing in a Recession: A Precautionary Tale

Everyone is talking about a recession. You probably hear fear mongering in the news, chatter on social media, or general discourse about a declining economy.  But what does this mean for your business and your marketing department? Whether you are a direct to consumer company, or simply business-to-business, chances are you will need to adjust your marketing approach. Big brands are quickly pivoting with Meta announcing hiring freezes; Uber making […]

When did Facebook (Meta) Become Such a Mystery?

Just a while ago, a long list of Facebook.. er.. Meta.. followers meant a bigger email list… and a more profitable online business. While that still may be true, things are a little different now. Facebook continues to poke, prod and refine its algorithm. We could sit here and complain about constantly having to iterate. Or, we could see it as an opportunity.  Most people are still marketing on Facebook […]

How to Recoup Your Brand Image After a Faux-pas

If you care about your personal brand, you probably make an effort to not put your brand’s hypothetical foot in its mouth. Even without formal training, this awareness is known as reputation management. Oftentimes news breaks of a tone-deaf or in-poor-taste advertisement that rubs audiences the wrong way. That is the focal point of our article today; how to identify a mistake in record time and also rectify it like […]

How to Take Marketing Notes from the Crypto Boom

Even as cryptocurrencies rise in popularity, they’re still something that most people have difficulty understanding. This presents a major challenge for companies struggling to make their product more visible in a market that grows more saturated by the day. Regardless of the subject matter, this is a frequently occurring problem in the marketing world as a result of globalization and the accessibility of online purchase.  That’s why the cornerstone of […]

How to Use Clubhouse for Marketing

As social media continues to grow, many consumers are spending more and more time online – hence the boom of mobile media platforms such as Tik Tok.  During this time, brands are desperate to find different ways to reach and engage their audiences in any way they can. While Tik Tok is a popular choice among Gen-Z and younger, there is a more sophisticated counterpart that is taking the app […]

How to Make Multitasking Work For You

Multi-tasking is a way of life for many, while others try to avoid doing more than one thing at a time. For some of us, it is something we must tolerate in order to maintain some sense of order and accomplishment in our daily lives. By definition, multi-tasking is simply the action of completing multiple tasks at one time. While most of us perform ineffective forms of multi-tasking, only effective […]

How COVID Changed the Marketing Landscape.

Despite some of the optimism that this period of doom and gloom will be leaving us soon, it has become apparent that the long-term picture for marketers is changing drastically.  Several marketing experts have emphasized that the pandemic previews how brands will need to continue to be nimble in navigating future crises. From internal operations to consumer-facing messaging, key aspects of marketing have become a moving target marked by a […]

How to Market During the COVID Reopening

1) Research and Learn Probably one of the most important steps during the “great reopening” to learn. Coronavirus has brought a whole new perspective to the way we live our lives. Staying up to date and learning about what’s happening around the world is crucial. There’s a lot of information out there about COVID-19 and many different opinions about what has happened and what’s going to happen. It’s important to […]

How to Adjust Ads 101

When it comes to advertising on Google and social media, it’s best to proceed with caution and with a very specific budget in mind. Never forget that spending more money doesn’t necessarily equate to greater success. This is often a rookie mistake.  Calculating the Return on Investment for Social Media Advertising It’s easier than you might think for a business to spend a lot of time and money on social […]

The Power of a (Tracking) Pixel

In the digital marketing world, you hear the words “tracking pixel” or just “pixel” thrown around a lot, and oftentimes it is not well explained. So, before we talk about strategy let’s cover the very basics. We can start with a scenario:  Have you ever been scrolling through Facebook and an ad shows up for something you were literally just talking about?  Weird, right?  While Facebook isn’t actually reading your […]