B2B and B2C Marketing in a Recession: A Precautionary Tale

Everyone is talking about a recession. You probably hear fear mongering in the news, chatter on social media, or general discourse about a declining economy.  But what does this mean for your business and your marketing department? Whether you are a direct to consumer company, or simply business-to-business, chances are you will need to adjust your marketing approach. Big brands are quickly pivoting with Meta announcing hiring freezes; Uber making […]