Our most recent blog post discussed the benefit of the relatively underutilized Google Ad Grant fund. For those that are unfamiliar, the Google Ad Grants program offers an incredible opportunity: up to $10,000 per month in free Google Search ads. That means more eyes on your mission, more website traffic, and more engagement. While this can be considered “virtual” money, it is distributed on a monthly use-it-or-lose-it basis. Meaning unused […]
The Benefits of the Google Ad Grant Program for Nonprofits
For nonprofit organizations striving to expand their reach and impact, the Google Ad Grant program offers a powerful opportunity. This initiative provides eligible nonprofits (501c3) with up to $10,000 per month in free Google Ads, enabling them to appear in search results and connect with new supporters, donors, and volunteers. By leveraging this program effectively, nonprofits can amplify their message, drive website traffic, and further their mission in ways that […]
Your PPC Results are Only as Strong as Your Strategy!
Pay-per-click (aka PPC) advertising is one of the most effective digital marketing tools for driving traffic, generating leads, and increasing sales. But not all PPC campaigns are created equal…. To truly maximize your return on investment (ROI), you need a robust strategy that combines data-driven decisions with creative execution. In this blog post we’ll explore the key elements that make a strong PPC strategy and how you can leverage them […]
“Underconsumption Core” What does it mean for your Business?
If you’ve noticed yourself shopping less and thinking more about what you buy, you’re not alone. There’s a big shift happening right now in how we consume – all across the nation. And it’s changing the game for businesses and shoppers alike. This shift to hightented intentionality with our purchases, whether it’s for financial reasons, environmental concerns, or just wanting less clutter in our lives – makes ripples across all […]
Why does everyone have a Podcast, and should you?
In recent years, podcasts have emerged as one of the most influential tools in digital marketing, establishing a unique position as a high-engagement, versatile platform for connecting with audiences. Heck, your favorite influencer probably has one. For listeners, it’s a way to connect in a parasocial way to those who are important to them.For brands, podcasts are appealing due to their ability to share in-depth content, build trust with audiences, […]
From Customers to Creators: Making User-Generated Content Work for You
In the fast-paced world of digital marketing, authenticity and engagement are everything. Brands are seen more than ever as personified, living, breathing, entities. As consumers become more discerning and less trusting of traditional advertising, brands are shifting their focus toward building genuine connections with their audience. One of the most effective ways to achieve this is through User Generated Content. UGC, as it’s succinctly called, is a tool to loop […]
The Rise of Short-Form Content- And Why You Should Care!
In today’s fast-paced digital world, attention spans are shorter than ever, and the demand for quick, easily digestible content has skyrocketed. This shift has given rise to the popularity of short-form content, with platforms like Instagram Reels and YouTube Shorts leading the charge. These bite-sized videos have become a dominant force in social media marketing and content creation, and their popularity shows no signs of slowing down. But why exactly […]
Does Gen-Z Rule everything around us?
Marketing to Generation Z (Gen Z for short) is directed at individuals born roughly between 1997 and 2012, and is a game-changer for the bottom line of modern businesses. Compared to generations of the past, this generation is digitally native. Heck, they were raised with their umbilical cords metaphorically attached to an iPad. And while being raised in an era of rapid technological advancement can have negative impacts, it also […]
No-Code? No Problem!
In today’s fast-paced digital world, businesses need to lift and shift quickly without getting stuck in long development cycles. That’s where no-code platforms come in to save the day. What do they do, you ask? Well, for starters they empower people to build applications, automate workflows, and manage complex tasks without writing a single line of code. This approach not only democratizes technology but also opens up new opportunities for […]
Brand Awareness: Why Feeling Like an Old Friend is Good
Everyday, it seems like there is a new shtick or gimmick to get more people to subscribe or buy a product. But why do some campaigns fall short? Before you prepare to drop a lot of money, consider starting with a grass roots approach. Introducing: Brand awareness! This inbound marketing-adjacent tactic bolsters a brand’s customer journey and improves top-of-mind awareness. So, What Is Brand Awareness? Oxford Dictionary defines brand awareness […]
First Impressions Matter After All, the Power of a Subject Line!
While it may seem innocuous, crafting a compelling subject line requires a delicate balance of clarity, relevance, and engagement strategy. Consider it the “eyebrows” of your email – the first thing you notice. There are many components of a powerful and compelling subject line, some of which involve a keen eye for detail and harnessing the power of suspense. In this blog we are going to examine, and dissect, what […]
Where is GDPR going in the age of AI?
In the ever-evolving landscape of digital governance, GDPR has been a pivotal force since its inception in 2018. As we look ahead, it’s worth pondering where this regulatory giant is headed next. It represented a turning point in the way we understood personal privacy, but with massive leaps made in intelligent tech, is there a way to remain compliant or will the landscape fundamentally change? AI and machine learning are […]