Category: Uncategorized

How to Market During the COVID Reopening

  • Posted by Olivia Kingsbury
  • On June 29, 2020
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1) Research and Learn Probably one of the most important steps during the “great reopening” to learn. Coronavirus has brought a whole new perspective to the way we live our lives. Staying up to date and learning about what’s happening around the world is crucial. There’s a lot of information out there about COVID-19 and

How to Adjust Ads 101

  • Posted by Olivia Kingsbury
  • On June 3, 2020
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When it comes to advertising on Google and social media, it’s best to proceed with caution and with a very specific budget in mind. Never forget that spending more money doesn’t necessarily equate to greater success. This is often a rookie mistake.  Calculating the Return on Investment for Social Media Advertising It’s easier than you

The Power of a (Tracking) Pixel

  • Posted by Olivia Kingsbury
  • On May 14, 2020
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In the digital marketing world, you hear the words “tracking pixel” or just “pixel” thrown around a lot, and oftentimes it is not well explained. So, before we talk about strategy let’s cover the very basics. We can start with a scenario:  Have you ever been scrolling through Facebook and an ad shows up for

How to Listen to Your Customer.. Yes, the Customer is Always Right! (Mostly.)

  • Posted by Olivia Kingsbury
  • On May 7, 2020
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Knowing the interests and attitudes of your target market and customers can be the difference between staying afloat and generating significant profit. There are many ways you can “audit” their tastes and preferences, but at My Social Biz we’ve compiled our top three ways to survey our audience. Take a look at the following, and

Crisis Marketing: COVID-19 Edition Pt. II

  • Posted by Olivia Kingsbury
  • On April 17, 2020
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Alright, so now you have envisioned the emergency scenarios that are most likely to impact your business. It’s now time to create a bulletproof response strategy that will leave you nothing left to do other than execute.How do you best map appropriate responses to both your business activities and disaster situations? You first anticipate which

Crisis Marketing: COVID-19 Edition Part I

  • Posted by Olivia Kingsbury
  • On April 14, 2020
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Global or national situations can be difficult to navigate online as marketers for risk of being called “tone deaf” or “out of touch”. Sometimes, companies can refrain from touching on the subject in order not to offend people. But taking the right actions and finding the right message can be challenging, especially in a fast-changing

Which One is Best for Your Brand: SEO or PPC?

  • Posted by Olivia Kingsbury
  • On October 1, 2019
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MySocialBiz is no stranger to SEO. But if you are on a budget, and need to pick one or the other, what would you choose SEO or PPC? Before we can make an executive decision, let’s start by defining both strategies (please see our other blog posts on SEO here and here).  SEO Search engine

So You Need Marketing Help But Don’t Know Where to Start

  • Posted by Olivia Kingsbury
  • On September 10, 2019
  • 0
Hiring a marketing agency can seem like a daunting task. If you’re reading this, you probably know you need one, but how do you choose the right one for you? There are a lot of marketing agencies to choose from, but one of the most important things is that they’re a good cultural fit with

Write Killer AdWords Copy in 5 Steps

  • Posted by Olivia Kingsbury
  • On August 24, 2019
  • 0
AdWords is a powerful to market to an already-primed audience. But how do you get people to click through? We break down 5 ways you can write some kick-@$s copy.  1. Add Value Don’t just focus on keywords. Speak to the user’s objective or pain point. Offer an answer to their search. Remember to always

Thought Leadership 101: Building a Strategy

  • Posted by Olivia Kingsbury
  • On August 15, 2019
  • 0
Thought leadership marketing is the process of increasing the visibility of specialized expertise and accelerating market influence to accomplish marketing goals (like building brand strength or generating new business). It is accomplished by creating insightful analysis and content and making that thought leadership visible to your target markets. Thought Leadership vs. Content Marketing Thought leadership