In layman terms, a backlink is a hyperlink from a website to your page. Backlinking is a search engine optimization practice that is used to improve the Google ranking of their webpage – overall increasing traffic to their site.

The best backlinks that will improve your overall ranking are called dofollow backlinks. Dofollow backlinks tell Google to analyze the backlink and use the information gathered about the site to determine the Google ranking of your page. On the other hand, nofollow links instruct search engine bots that the backlink should not influence the search engine’s index of the link’s target. However, no follow backlinks can be useful when increasing overall brand exposure!

You are probably wondering how the presence of a backlink will affect your online presence. A few factors that determine a backlinks worth are page relevancy, site trustworthiness, and domain rating. A high quality backlink will encompass all of these factors and will help improve overall Google ranking..

Why you should backlink?

It has been long speculated what impact backlinks have on a website. It was long speculated until Brian Dean from Backlinko analyzed one million Google search results and found that there is a correlation between the number of backlinks a website has and its ranking on Google search results.

Dean also analyzed other SEO factors like site speed and content; finding that the number of backlinks correlated with rankings more than any other factor. This is not to say that you should neglect other SEO strategies to backlink full time.

The impact that backlinks have on a site’s search engine optimization should not be marginalized to other tactics. Backlinks are a factor that have a profound effect on Google’s search result ranking.

How to successfully backlink?

There is no one size fits all backlinking strategy that will be successful for every company. Something else to keep in mind is that not all backlinks carry the same impact. One outgoing backlink from a website with high domain authority will carry a greater impact than one lower quality backlink. Designing a strategy that fits your goals, and schedule to be successful.

It’s already been said that higher quality backlinks carry a greater impact than a lower quality backlink – but why? Google takes into account the page relevancy, site trustworthiness, and domain rating. A lower quality backlink with little domain authority and unestablished reputation has some impact, but is not comparable to the impact of a high quality backlink.

When considering which backlink that you should focus on it is important to remember that the website’s policies and responsiveness will impact the results that you receive. Bigger organizations with high domain authorities usually have a review process that can take days or weeks. Because of this, it is important to be realistic about what you can achieve in a given amount of time to create an achievable strategy.

Just like incoming and outgoing backlinks, both high and lower quality backlinks play a dramatic role in increasing your overall rating on Google’s search engine. However, it is ultimately up to the backlink strategy that you’ve applied to your company to decide which will work best for you.

1. https://www.backlinks.com/2498-how-your-business-can-use-dofollow-backlinks/
2. https://moz.com/learn/seo/domain-authority