How to Recoup Your Brand Image After a Faux-pas

If you care about your personal brand, you probably make an effort to not put your brand’s hypothetical foot in its mouth. Even without formal training, this awareness is known as reputation management. Oftentimes news breaks of a tone-deaf or in-poor-taste advertisement that rubs audiences the wrong way. That is the focal point of our article today; how to identify a mistake in record time and also rectify it like […]

How to Take Marketing Notes from the Crypto Boom

Even as cryptocurrencies rise in popularity, they’re still something that most people have difficulty understanding. This presents a major challenge for companies struggling to make their product more visible in a market that grows more saturated by the day. Regardless of the subject matter, this is a frequently occurring problem in the marketing world as a result of globalization and the accessibility of online purchase.  That’s why the cornerstone of […]

How to Use Clubhouse for Marketing

As social media continues to grow, many consumers are spending more and more time online – hence the boom of mobile media platforms such as Tik Tok.  During this time, brands are desperate to find different ways to reach and engage their audiences in any way they can. While Tik Tok is a popular choice among Gen-Z and younger, there is a more sophisticated counterpart that is taking the app […]

How to Make Multitasking Work For You

Multi-tasking is a way of life for many, while others try to avoid doing more than one thing at a time. For some of us, it is something we must tolerate in order to maintain some sense of order and accomplishment in our daily lives. By definition, multi-tasking is simply the action of completing multiple tasks at one time. While most of us perform ineffective forms of multi-tasking, only effective […]

How COVID Changed the Marketing Landscape.

Despite some of the optimism that this period of doom and gloom will be leaving us soon, it has become apparent that the long-term picture for marketers is changing drastically.  Several marketing experts have emphasized that the pandemic previews how brands will need to continue to be nimble in navigating future crises. From internal operations to consumer-facing messaging, key aspects of marketing have become a moving target marked by a […]

How to Market During the COVID Reopening

1) Research and Learn Probably one of the most important steps during the “great reopening” to learn. Coronavirus has brought a whole new perspective to the way we live our lives. Staying up to date and learning about what’s happening around the world is crucial. There’s a lot of information out there about COVID-19 and many different opinions about what has happened and what’s going to happen. It’s important to […]

How to Adjust Ads 101

When it comes to advertising on Google and social media, it’s best to proceed with caution and with a very specific budget in mind. Never forget that spending more money doesn’t necessarily equate to greater success. This is often a rookie mistake.  Calculating the Return on Investment for Social Media Advertising It’s easier than you might think for a business to spend a lot of time and money on social […]

The Power of a (Tracking) Pixel

In the digital marketing world, you hear the words “tracking pixel” or just “pixel” thrown around a lot, and oftentimes it is not well explained. So, before we talk about strategy let’s cover the very basics. We can start with a scenario:  Have you ever been scrolling through Facebook and an ad shows up for something you were literally just talking about?  Weird, right?  While Facebook isn’t actually reading your […]

Crisis Marketing: COVID-19 Edition Part I

Global or national situations can be difficult to navigate online as marketers for risk of being called “tone deaf” or “out of touch”. Sometimes, companies can refrain from touching on the subject in order not to offend people. But taking the right actions and finding the right message can be challenging, especially in a fast-changing situation. All companies should operate with integrity and trust even as they come under pressure […]

How to Implement a Successful Complimentary Backlink Strategy

In layman terms, a backlink is a hyperlink from a website to your page. Backlinking is a search engine optimization practice that is used to improve the Google ranking of their webpage – overall increasing traffic to their site. The best backlinks that will improve your overall ranking are called dofollow backlinks. Dofollow backlinks tell Google to analyze the backlink and use the information gathered about the site to determine […]

How to Get to the Top of Search Engines By Using These Tools

SEO has long been a proven marketing strategy—but how long it takes to show results is an often-elusive statistic. It seems like we should expect a quick turnaround, because our actions typically lead to instantaneous results in the digital age. SEO is about playing the long game and oftentimes takes weeks to months to see results. This blog post will walk  you through both the importance of implementing an SEO […]

How to Use Inbound Marketing in Your Digital Strategy

You’ve probably heard about inbound marketing before but might not be familiar with how it differs from traditional online marketing. In a nutshell, inbound marketing is the proven marketing methodology for the digital age.   Inbound marketing has been the most effective marketing method for marketing your business online, generating leads, and decreasing your conversion time.  Inbound marketing takes your digital strategy to the next level of lead generation and […]