Our most recent blog post discussed the benefit of the relatively underutilized Google Ad Grant fund. For those that are unfamiliar, the Google Ad Grants program offers an incredible opportunity: up to $10,000 per month in free Google Search ads. That means more eyes on your mission, more website traffic, and more engagement. While this can be considered “virtual” money, it is distributed on a monthly use-it-or-lose-it basis. Meaning unused […]
Your PPC Results are Only as Strong as Your Strategy!
Pay-per-click (aka PPC) advertising is one of the most effective digital marketing tools for driving traffic, generating leads, and increasing sales. But not all PPC campaigns are created equal…. To truly maximize your return on investment (ROI), you need a robust strategy that combines data-driven decisions with creative execution. In this blog post we’ll explore the key elements that make a strong PPC strategy and how you can leverage them […]
“Underconsumption Core” What does it mean for your Business?
If you’ve noticed yourself shopping less and thinking more about what you buy, you’re not alone. There’s a big shift happening right now in how we consume – all across the nation. And it’s changing the game for businesses and shoppers alike. This shift to hightented intentionality with our purchases, whether it’s for financial reasons, environmental concerns, or just wanting less clutter in our lives – makes ripples across all […]
Does Gen-Z Rule everything around us?
Marketing to Generation Z (Gen Z for short) is directed at individuals born roughly between 1997 and 2012, and is a game-changer for the bottom line of modern businesses. Compared to generations of the past, this generation is digitally native. Heck, they were raised with their umbilical cords metaphorically attached to an iPad. And while being raised in an era of rapid technological advancement can have negative impacts, it also […]
No-Code? No Problem!
In today’s fast-paced digital world, businesses need to lift and shift quickly without getting stuck in long development cycles. That’s where no-code platforms come in to save the day. What do they do, you ask? Well, for starters they empower people to build applications, automate workflows, and manage complex tasks without writing a single line of code. This approach not only democratizes technology but also opens up new opportunities for […]
First Impressions Matter After All, the Power of a Subject Line!
While it may seem innocuous, crafting a compelling subject line requires a delicate balance of clarity, relevance, and engagement strategy. Consider it the “eyebrows” of your email – the first thing you notice. There are many components of a powerful and compelling subject line, some of which involve a keen eye for detail and harnessing the power of suspense. In this blog we are going to examine, and dissect, what […]
Where is GDPR going in the age of AI?
In the ever-evolving landscape of digital governance, GDPR has been a pivotal force since its inception in 2018. As we look ahead, it’s worth pondering where this regulatory giant is headed next. It represented a turning point in the way we understood personal privacy, but with massive leaps made in intelligent tech, is there a way to remain compliant or will the landscape fundamentally change? AI and machine learning are […]
Navigating the Horizon: Unveiling the Future of Web3 Marketing
The digital landscape is evolving at lightning speed, and at the forefront of this transformation is the creation of “Web3”. You may be familiar with the term when used in the context of decentralization or the infamous NFTs. As we step into a new era of the internet, the implications for marketing are profound. In this blog post, we’ll delve into the landscape of Web3 marketing and explore the key […]
TikTok Shop, Innovative or Invasive?
You are probably no stranger to online shopping in some shape or form. Whether you order groceries on the web, or use Amazon to stock up on essentials, e commerce is a part of daily life. Understandably so, m any brands want to harness the power of an online store to increase their profits and reduce overhead operating costs. But this has reportedly, and observable, created friction among many brand […]
Whats the deal with blue check marks these days?
Verification this, check mark that. But is a blue stamp of approval really all it has been talked up to be? The topic of twitter has seemed to be on the lips of everyone ever since Elon Musk bought the platform. And as soon as this acquisition occurred, it didn’t take long for major changes to befall users. One of them being, the concept of the blue checkmark and it […]
A marketing campaign in a minute? Meet the craze that is ChatGPT
The share of artificial intelligence in the marketing industry is rapidly increasing. The daily norm of asking your Alexa what is on your schedule, or having Siri send a note to someone in a flash, is found in almost every household. This has caused a massive rise in demand for AI capabilities across all facets of life, and now has entered the marketing sphere. Before we begin, what is ChatGPT? […]
What Can We Learn About Marketing from Black History Month?
Brands are no longer faceless and amorphous, they’re starting to identify themselves through their beliefs and the causes they support. Which is a good thing! Mindless consumerism is a toxic byproduct of a consumerist Western culture, and customers are pushing back. The Havas 2021 Meaningful Brands study reported that, according to consumers, less than half (47%) of brands are seen as trustworthy and 75% could disappear and would be easily […]