Tag: marketing

How to Make Multitasking Work For You

  • Posted by Olivia Kingsbury
  • On August 15, 2020
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Multi-tasking is a way of life for many, while others try to avoid doing more than one thing at a time. For some of us, it is something we must tolerate in order to maintain some sense of order and accomplishment in our daily lives. By definition, multi-tasking is simply the action of completing multiple

How COVID Changed the Marketing Landscape.

  • Posted by Olivia Kingsbury
  • On July 31, 2020
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Despite some of the optimism that this period of doom and gloom will be leaving us soon, it has become apparent that the long-term picture for marketers is changing drastically.  Several marketing experts have emphasized that the pandemic previews how brands will need to continue to be nimble in navigating future crises. From internal operations

How to Market During the COVID Reopening

  • Posted by Olivia Kingsbury
  • On June 29, 2020
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1) Research and Learn Probably one of the most important steps during the “great reopening” to learn. Coronavirus has brought a whole new perspective to the way we live our lives. Staying up to date and learning about what’s happening around the world is crucial. There’s a lot of information out there about COVID-19 and

How to Adjust Ads 101

  • Posted by Olivia Kingsbury
  • On June 3, 2020
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When it comes to advertising on Google and social media, it’s best to proceed with caution and with a very specific budget in mind. Never forget that spending more money doesn’t necessarily equate to greater success. This is often a rookie mistake.  Calculating the Return on Investment for Social Media Advertising It’s easier than you

The Power of a (Tracking) Pixel

  • Posted by Olivia Kingsbury
  • On May 14, 2020
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In the digital marketing world, you hear the words “tracking pixel” or just “pixel” thrown around a lot, and oftentimes it is not well explained. So, before we talk about strategy let’s cover the very basics. We can start with a scenario:  Have you ever been scrolling through Facebook and an ad shows up for

Crisis Marketing: COVID-19 Edition Part I

  • Posted by Olivia Kingsbury
  • On April 14, 2020
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Global or national situations can be difficult to navigate online as marketers for risk of being called “tone deaf” or “out of touch”. Sometimes, companies can refrain from touching on the subject in order not to offend people. But taking the right actions and finding the right message can be challenging, especially in a fast-changing

How to Implement a Successful Complimentary Backlink Strategy

  • Posted by Olivia Kingsbury
  • On May 6, 2019
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In layman terms, a backlink is a hyperlink from a website to your page. Backlinking is a search engine optimization practice that is used to improve the Google ranking of their webpage – overall increasing traffic to their site. The best backlinks that will improve your overall ranking are called dofollow backlinks. Dofollow backlinks tell

How to Get to the Top of Search Engines By Using These Tools

  • Posted by Neil Okun
  • On April 25, 2019
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SEO has long been a proven marketing strategy—but how long it takes to show results is an often-elusive statistic. It seems like we should expect a quick turnaround, because our actions typically lead to instantaneous results in the digital age. SEO is about playing the long game and oftentimes takes weeks to months to see

How to Use Inbound Marketing in Your Digital Strategy

  • Posted by Olivia Kingsbury
  • On April 10, 2019
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You’ve probably heard about inbound marketing before but might not be familiar with how it differs from traditional online marketing. In a nutshell, inbound marketing is the proven marketing methodology for the digital age.   Inbound marketing has been the most effective marketing method for marketing your business online, generating leads, and decreasing your conversion