What is Ad Fatigue — And Why Should You Be Concerned About It.

Picture this: your ads are approved, they are spending budget, and all is seemingly going well! Your company (or your clients) have noticed valuable ROI and the campaigns are making the phones ring. 1 month goes by, then 2, and then 3. All of a sudden you stop noticing the results you had in the beginning. What gives? Even PPC professionals with substantial advertising experience can encounter the problem of […]