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Make Your Website Great Again… 2021 Edition

  • Posted by Olivia Kingsbury
  • On July 7, 2021
  • 0
How many times have you heard the word “UX” compatible or “UX” optimized thrown around in design specs or pitch-decks? It’s a common selling point for digital designers, and there is not a ton of quantitative data that backs up certain choices for layout or aesthetics.  UX is an art and has been closely studied,
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What is Ad Fatigue — And Why Should You Be Concerned About It.

  • Posted by Olivia Kingsbury
  • On September 2, 2021
  • 0
Picture this: your ads are approved, they are spending budget, and all is seemingly going well! Your company (or your clients) have noticed valuable ROI and the campaigns are making the phones ring. 1 month goes by, then 2, and then 3. All of a sudden you stop noticing the results you had in the
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Marketing’s Unsung Hero: Gated Content

  • Posted by Olivia Kingsbury
  • On August 10, 2021
  • 0
Do you know what is the top priority for marketers? It’s lead generation.  But, that’s not really surprising. You hear it all the time, and it seems like a fairly easy task to complete. But how do marketers generate more leads? In this post, let’s take a look at what gated content is and how
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Level Up Your Marketing Strategy with Pixels

  • Posted by Olivia Kingsbury
  • On July 22, 2021
  • 0
Having the right tracking pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more potential customers for your brand, having a solid amount of visitors already tagged is important. So why wait? It’s time to get pixeling! Let the My Social Biz teach ‘ya how.  So,
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How to Take Marketing Notes from the Crypto Boom

  • Posted by Olivia Kingsbury
  • On June 3, 2021
  • 0
Even as cryptocurrencies rise in popularity, they’re still something that most people have difficulty understanding. This presents a major challenge for companies struggling to make their product more visible in a market that grows more saturated by the day. Regardless of the subject matter, this is a frequently occurring problem in the marketing world as
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How to Use Clubhouse for Marketing

  • Posted by Olivia Kingsbury
  • On April 11, 2021
  • 0
As social media continues to grow, many consumers are spending more and more time online – hence the boom of mobile media platforms such as Tik Tok.  During this time, brands are desperate to find different ways to reach and engage their audiences in any way they can. While Tik Tok is a popular choice
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My Social Biz is Expanding: Our New Service!

  • Posted by Olivia Kingsbury
  • On March 18, 2021
  • 0
My Social Biz has expanded our paid advertising expertise into the world of Google Grant Management. This is a blossoming field for companies who are in the nonprofit sector and may have limited funds for getting the “word out” and furthering their impact.   So, what are Google Ad Grants? The Google Ad Grant is Google’s
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Biggest SEO Myths That Have Carried into 2021

  • Posted by Olivia Kingsbury
  • On February 2, 2021
  • 0
Most myths are harmless. Silly tokenisms that don’t carry much weight are thrown around as fact all the time. Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve SEO! At My
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2021 is Looking Bright: But How Can You Market to Optimism?

  • Posted by Olivia Kingsbury
  • On December 15, 2020
  • 0
The market over the past 9 months has been up and down, and extremely unpredictable. As we round the corner to 2021, you may be wondering what the appropriate way to market to your audience is.  When there is overconfidence & over optimism in the market, value often takes backseat and consumers indulge. As we
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Understanding Web Metrics/ Ad Results 101

  • Posted by Olivia Kingsbury
  • On October 23, 2020
  • 2
Understanding your viewership and interactions on your website or paid ads is imperative to iterating and improving your performance. However, the major metrics used to compare success can be confusing. The My Social Biz has broken down the most important insights you can glean from your online platforms into a concise blog article below. Let
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