Understanding Web Metrics/ Ad Results 101

Posted by Olivia Kingsbury
On October 23, 2020
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Understanding your viewership and interactions on your website or paid ads is imperative to iterating and improving your performance. However, the major metrics used to compare success can be confusing. The My Social Biz has broken down the most important insights you can glean from your online platforms into a concise blog article below. Let

How to “Speak” SEO in 2020 – New version!

Posted by Olivia Kingsbury
On September 19, 2020
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Every year, Marketers across the world have to pivot their tactics to rank higher on search engines such as Google, Bing, Yahoo, etc. Annually, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. This is often discreet and is only discovered through trial and error. Therefore, it is always

How to Make Multitasking Work For You

Posted by Olivia Kingsbury
On August 15, 2020
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Multi-tasking is a way of life for many, while others try to avoid doing more than one thing at a time. For some of us, it is something we must tolerate in order to maintain some sense of order and accomplishment in our daily lives. By definition, multi-tasking is simply the action of completing multiple

How COVID Changed the Marketing Landscape.

Posted by Olivia Kingsbury
On July 31, 2020
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Despite some of the optimism that this period of doom and gloom will be leaving us soon, it has become apparent that the long-term picture for marketers is changing drastically. Several marketing experts have emphasized that the pandemic previews how brands will need to continue to be nimble in navigating future crises. From internal operations

What Makes for a Good Blogging Strategy?

Posted by Olivia Kingsbury
On July 9, 2020
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Today’s consumers expect to be educated before they buy. Education-based marketing is not new, but today, it’s almost a non-negotiable for businesses of all sizes, and in all industries. Especially online marketing. In fact, according to a recent inbound marketing report, nearly 80% of companies which use blogging as part of their marketing strategy report

Unleashing the Power of Internet Marketing

Posted by Olivia Kingsbury
On July 8, 2020
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After speaking with my friend tonight, I realized that many incredibly intelligent people out there run businesses while not understanding what the web is all about. There are an endless amount of things that one can do when entering the wild world of the internet. From marketing, traffic building, social media platforms, optimizing SEO, it

How to Market During the COVID Reopening

Posted by Olivia Kingsbury
On June 29, 2020
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1) Research and Learn Probably one of the most important steps during the “great reopening” to learn. Coronavirus has brought a whole new perspective to the way we live our lives. Staying up to date and learning about what’s happening around the world is crucial. There’s a lot of information out there about COVID-19 and

How to Adjust Ads 101

Posted by Olivia Kingsbury
On June 3, 2020
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When it comes to advertising on Google and social media, it’s best to proceed with caution and with a very specific budget in mind. Never forget that spending more money doesn’t necessarily equate to greater success. This is often a rookie mistake. Calculating the Return on Investment for Social Media Advertising It’s easier than you

The Power of a (Tracking) Pixel

Posted by Olivia Kingsbury
On May 14, 2020
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In the digital marketing world, you hear the words “tracking pixel” or just “pixel” thrown around a lot, and oftentimes it is not well explained. So, before we talk about strategy let’s cover the very basics. We can start with a scenario: Have you ever been scrolling through Facebook and an ad shows up for

How to Listen to Your Customer.. Yes, the Customer is Always Right! (Mostly.)

Posted by Olivia Kingsbury
On May 7, 2020
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Knowing the interests and attitudes of your target market and customers can be the difference between staying afloat and generating significant profit. There are many ways you can “audit” their tastes and preferences, but at My Social Biz we’ve compiled our top three ways to survey our audience. Take a look at the following, and

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