Which One is Best for Your Brand: SEO or PPC?

Posted by Olivia Kingsbury
On October 1, 2019
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MySocialBiz is no stranger to SEO. But if you are on a budget, and need to pick one or the other, what would you choose SEO or PPC? Before we can make an executive decision, let’s start by defining both strategies (please see our other blog posts on SEO here and here). SEO Search engine

Posted by Olivia Kingsbury
On September 10, 2019
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Hiring a marketing agency can seem like a daunting task. If you’re reading this, you probably know you need one, but how do you choose the right one for you? There are a lot of marketing agencies to choose from, but one of the most important things is that they’re a good cultural fit with

Posted by Olivia Kingsbury
On August 24, 2019
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AdWords is a powerful to market to an already-primed audience. But how do you get people to click through? We break down 5 ways you can write some kick-@$s copy. 1. Add Value Don’t just focus on keywords. Speak to the user’s objective or pain point. Offer an answer to their search. Remember to always

Thought Leadership 101: Building a Strategy

Posted by Olivia Kingsbury
On August 15, 2019
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Thought leadership marketing is the process of increasing the visibility of specialized expertise and accelerating market influence to accomplish marketing goals (like building brand strength or generating new business). It is accomplished by creating insightful analysis and content and making that thought leadership visible to your target markets. Thought Leadership vs. Content Marketing Thought leadership

Make Your Website… Great Again?

Posted by Olivia Kingsbury
On August 9, 2019
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You could define “a great website” a variety of ways. However, there is a common denominator in all of them summer up by: A great website inspires the visitor to take action. Of course, the best website in the world won’t invoke an action every time. However, when you understand and apply the elements that

The Magical Powers of a Good Landing Page

Posted by Olivia Kingsbury
On July 25, 2019
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So you have a product or service you are looking to market. Great! You will need to test it. Why? Well, testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page. Why Landing Pages? Using landing pages to

So.. What is Bounce Rate?

Posted by Neil Okun
On June 12, 2019
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You probably hear the term “bounce rate” a lot. It is a big one when it comes to page visitors. But in terms of SEO, it’s relatively easy to understand. Bounce rate is the percentage of visitors who come to your site but leave without visiting any other pages. So if your bounce rate is

How to Speak SEO in 2019

Posted by Olivia Kingsbury
On May 21, 2019
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So.. you’re building out your landing page/website/portfolio/blog/etc and want it to rank well in Google but you’re not quite sure what all of the terminology in your SEO handbook means? This easy to follow guide will break down some of the most commonly tossed around jargon on the internet today when it comes to ranking

How to Implement a Successful Complimentary Backlink Strategy

Posted by Olivia Kingsbury
On May 6, 2019
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In layman terms, a backlink is a hyperlink from a website to your page. Backlinking is a search engine optimization practice that is used to improve the Google ranking of their webpage – overall increasing traffic to their site. The best backlinks that will improve your overall ranking are called dofollow backlinks. Dofollow backlinks tell

How to Get to the Top of Search Engines By Using These Tools

Posted by Neil Okun
On April 25, 2019
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SEO has long been a proven marketing strategy—but how long it takes to show results is an often-elusive statistic. It seems like we should expect a quick turnaround, because our actions typically lead to instantaneous results in the digital age. SEO is about playing the long game and oftentimes takes weeks to months to see

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