How to Take Marketing Notes from the Crypto Boom

Posted by Olivia Kingsbury
On June 3, 2021
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Even as cryptocurrencies rise in popularity, they’re still something that most people have difficulty understanding. This presents a major challenge for companies struggling to make their product more visible in a market that grows more saturated by the day. Regardless of the subject matter, this is a frequently occurring problem in the marketing world as

How to Use Clubhouse for Marketing

Posted by Olivia Kingsbury
On April 11, 2021
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As social media continues to grow, many consumers are spending more and more time online – hence the boom of mobile media platforms such as Tik Tok. During this time, brands are desperate to find different ways to reach and engage their audiences in any way they can. While Tik Tok is a popular choice

My Social Biz is Expanding: Our New Service!

Posted by Olivia Kingsbury
On March 18, 2021
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My Social Biz has expanded our paid advertising expertise into the world of Google Grant Management. This is a blossoming field for companies who are in the nonprofit sector and may have limited funds for getting the “word out” and furthering their impact. So, what are Google Ad Grants? The Google Ad Grant is Google’s

Biggest SEO Myths That Have Carried into 2021

Posted by Olivia Kingsbury
On February 2, 2021
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Most myths are harmless. Silly tokenisms that don’t carry much weight are thrown around as fact all the time. Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve SEO! At My

2021 is Looking Bright: But How Can You Market to Optimism?

Posted by Olivia Kingsbury
On December 15, 2020
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The market over the past 9 months has been up and down, and extremely unpredictable. As we round the corner to 2021, you may be wondering what the appropriate way to market to your audience is. When there is overconfidence & over optimism in the market, value often takes backseat and consumers indulge. As we

Understanding Web Metrics/ Ad Results 101

Posted by Olivia Kingsbury
On October 23, 2020
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Understanding your viewership and interactions on your website or paid ads is imperative to iterating and improving your performance. However, the major metrics used to compare success can be confusing. The My Social Biz has broken down the most important insights you can glean from your online platforms into a concise blog article below. Let

How to “Speak” SEO in 2020 – New version!

Posted by Olivia Kingsbury
On September 19, 2020
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Every year, Marketers across the world have to pivot their tactics to rank higher on search engines such as Google, Bing, Yahoo, etc. Annually, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. This is often discreet and is only discovered through trial and error. Therefore, it is always

How to Make Multitasking Work For You

Posted by Olivia Kingsbury
On August 15, 2020
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Multi-tasking is a way of life for many, while others try to avoid doing more than one thing at a time. For some of us, it is something we must tolerate in order to maintain some sense of order and accomplishment in our daily lives. By definition, multi-tasking is simply the action of completing multiple

How COVID Changed the Marketing Landscape.

Posted by Olivia Kingsbury
On July 31, 2020
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Despite some of the optimism that this period of doom and gloom will be leaving us soon, it has become apparent that the long-term picture for marketers is changing drastically. Several marketing experts have emphasized that the pandemic previews how brands will need to continue to be nimble in navigating future crises. From internal operations

What Makes for a Good Blogging Strategy?

Posted by Olivia Kingsbury
On July 9, 2020
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Today’s consumers expect to be educated before they buy. Education-based marketing is not new, but today, it’s almost a non-negotiable for businesses of all sizes, and in all industries. Especially online marketing. In fact, according to a recent inbound marketing report, nearly 80% of companies which use blogging as part of their marketing strategy report

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