So.. What is Bounce Rate?

Posted by Neil Okun
On June 12, 2019
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You probably hear the term “bounce rate” a lot. It is a big one when it comes to page visitors. But in terms of SEO, it’s relatively easy to understand. Bounce rate is the percentage of visitors who come to your site but leave without visiting any other pages. So if your bounce rate is

How to Speak SEO in 2019

Posted by Olivia Kingsbury
On May 21, 2019
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So.. you’re building out your landing page/website/portfolio/blog/etc and want it to rank well in Google but you’re not quite sure what all of the terminology in your SEO handbook means? This easy to follow guide will break down some of the most commonly tossed around jargon on the internet today when it comes to ranking

How to Implement a Successful Complimentary Backlink Strategy

Posted by Olivia Kingsbury
On May 6, 2019
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In layman terms, a backlink is a hyperlink from a website to your page. Backlinking is a search engine optimization practice that is used to improve the Google ranking of their webpage – overall increasing traffic to their site. The best backlinks that will improve your overall ranking are called dofollow backlinks. Dofollow backlinks tell

How to Get to the Top of Search Engines By Using These Tools

Posted by Neil Okun
On April 25, 2019
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SEO has long been a proven marketing strategy—but how long it takes to show results is an often-elusive statistic. It seems like we should expect a quick turnaround, because our actions typically lead to instantaneous results in the digital age. SEO is about playing the long game and oftentimes takes weeks to months to see

How to Use Inbound Marketing in Your Digital Strategy

Posted by Olivia Kingsbury
On April 10, 2019
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You’ve probably heard about inbound marketing before but might not be familiar with how it differs from traditional online marketing. In a nutshell, inbound marketing is the proven marketing methodology for the digital age. Inbound marketing has been the most effective marketing method for marketing your business online, generating leads, and decreasing your conversion

Kangen Water Benefits

Posted by Neil Okun
On July 20, 2018
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Kangen Water Introduces a New Frontier of Health and Sustainability By: Olivia Kingsbury Water is the most essential element to human survival, as it composes 72% of our body mass (MayoClinic, 2018). It aids in digestion, cell renewal, and brain function. This is why staying hydrated is crucial to your wellbeing. However, not all water

10 Reasons You Need A Business Blog

Posted by Alexandra
On June 11, 2017
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With so many different platforms to reach your audience, it’s difficult to know where you should be spending your time. You can Tweet up a storm, Instagram with the best of them, and persistently curate your Pinterest boards, but if you’re not creating quality content in some form with a business blog, your following is

Why Isn’t My Content Marketing Strategy Working?

Posted by Neil Okun
On May 19, 2017
1

As Bill Gates once said, “Content is king,” and he’s right, in a sense. You need to be producing compelling, useful, and original content on a regular basis to establish your expertise, build your brand, and grow your audience. But it’s not enough to simply have the content and put it out there. You need

5 Best Practices for New Entrepreneurs

Posted by Alexandra
On May 8, 2017
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Everyone wants to be an entrepreneur and start their own business. It’s the American Dream to be your own boss, set your own hours, and make a living doing something you’re passionate about. But with only half of new businesses making it past the five-year mark, entrepreneurship is a risk. How can you lower that