In the digital marketing world, you hear the words “tracking pixel” or just “pixel” thrown around a lot, and oftentimes it is not well explained. So, before we talk about strategy let’s cover the very basics. We can start with a scenario: Have you ever been scrolling through Facebook and an ad shows up for something you were literally just talking about? Weird, right? While Facebook isn’t actually reading your […]
Crisis Marketing: COVID-19 Edition Part I
Global or national situations can be difficult to navigate online as marketers for risk of being called “tone deaf” or “out of touch”. Sometimes, companies can refrain from touching on the subject in order not to offend people. But taking the right actions and finding the right message can be challenging, especially in a fast-changing situation. All companies should operate with integrity and trust even as they come under pressure […]
How to Implement a Successful Complimentary Backlink Strategy
In layman terms, a backlink is a hyperlink from a website to your page. Backlinking is a search engine optimization practice that is used to improve the Google ranking of their webpage – overall increasing traffic to their site. The best backlinks that will improve your overall ranking are called dofollow backlinks. Dofollow backlinks tell Google to analyze the backlink and use the information gathered about the site to determine […]
How to Get to the Top of Search Engines By Using These Tools
SEO has long been a proven marketing strategy—but how long it takes to show results is an often-elusive statistic. It seems like we should expect a quick turnaround, because our actions typically lead to instantaneous results in the digital age. SEO is about playing the long game and oftentimes takes weeks to months to see results. This blog post will walk you through both the importance of implementing an SEO […]
How to Use Inbound Marketing in Your Digital Strategy
You’ve probably heard about inbound marketing before but might not be familiar with how it differs from traditional online marketing. In a nutshell, inbound marketing is the proven marketing methodology for the digital age. Inbound marketing has been the most effective marketing method for marketing your business online, generating leads, and decreasing your conversion time. Inbound marketing takes your digital strategy to the next level of lead generation and […]