- Posted by Olivia Kingsbury
- On April 11, 2021
As social media continues to grow, many consumers are spending more and more time online – hence the boom of mobile media platforms such as Tik Tok.
During this time, brands are desperate to find different ways to reach and engage their audiences in any way they can. While Tik Tok is a popular choice among Gen-Z and younger, there is a more sophisticated counterpart that is taking the app world by storm.
Clubhouse is a new audio-only social media platform that allows you to connect with others and build relationships. This app mimics real-life interactions; there are no recordings of conversations allowed and you don’t have the option to save, meaning once a conversation is done, it’s done and gone forever. This creates a massive addiction for those who have major FOMO (fear of missing out). So how does it work?
Clubhouse is also an invite-only platform. This creates a sense of exclusivity around the app and drives people to look for any possible way in. It’s also tailored to you – users on the app can follow topics of interest and join themed clubs. They will then have access to different chat rooms focusing on that topic. All rooms are different, some can have a few people chatting, and others can contain thousands of people listening. Your target audiences basically segment themselves — it’s a marketer’s dream.
So, how do you implement Clubhouse into your marketing efforts? Here are some of My Social Biz’s recommendations:
- Use Clubhouse to build a community of your ideal target audience – find rooms with groups of people based on similar interests!
- Create rooms based on topics that surround your offerings – let them come to you!
- Have a new product or feature you want feedback on? Create a room and ask others what they think – Great for UX researchers!
This is a rapidly growing sector of the digital marketing landscape. In order to stay on top of the “pile” of competitors, mastering Clubhouse is going to be an important step. My Social Biz is one of the first agencies to master the organic promotion strategy on Clubhouse and we love to help our clients get heard via this avenue.
Looking to generate authentic buzz on Clubhouse? Contact us for a free consultation!