Ahhh… the holidays. Black Friday is just around the corner again, consequently, sending the Internet into a veritable state of emergency. In this article, we’ll show you what you should consider regarding your marketing strategy revolving around this super shopping day, what preparations you need to make, and what pitfalls to avoid. We’ll break down our recommendations into tactical and conceptual strategies, so even if your business model does not […]
What is a Style Guide? Visual Identity 101
Brand guidelines, sometimes referred to as brand identity guidelines, are a document that you can use to help identify, build, and grow your brand. Your new brand guidelines document can then be used both internally and externally to ensure consistency and continuity with your brand’s visual identity and underpinning strategy. In this blog, we will unpack the multiple facets of a successful style-guide and your brand’s visual cues. While there […]