“BeReal” and the Appeal of the Uncensored

MySocialBiz remains at the helm of social media trends and fails. While most of it makes great entertainment, a lot of it can be a learning experience. So what is “Be Real”? Some may say a cash-grab to capitalize on the Instagram hate train we have been seeing in recent weeks.  The concept is simple: once a day at random, a user is prompted to “be real,” which is taking […]

Are you listening to your customers? I mean, actually listening?

Are you listening to your customers? I mean, actually listening? Using customer feedback in marketing can give you a huge edge on competitors. And if you’re like most businesses, you probably already think about capturing customer feedback daily. But just “seeing” it doesn’t do much – if you’re not putting that customer feedback to work in your marketing, you’re missing out on a huge opportunity.  Incorporating customer feedback into your marketing […]