We all know the power of a strong email. And while social media is also a great tool, email marketing is still the most effective way to reach customers and generate new leads. The best email campaigns use a combination of automation and personalization, offer helpful content that’s relevant to the recipient, and test multiple subject lines before sending each message. So let’s talk about how to boost your email […]
What Can We Learn About Marketing from Black History Month?
Brands are no longer faceless and amorphous, they’re starting to identify themselves through their beliefs and the causes they support. Which is a good thing! Mindless consumerism is a toxic byproduct of a consumerist Western culture, and customers are pushing back. The Havas 2021 Meaningful Brands study reported that, according to consumers, less than half (47%) of brands are seen as trustworthy and 75% could disappear and would be easily […]