Look into your Marketing Crystal Ball… with Predictive Marketing!

The term predictive marketing can conjure up thoughts of either complicated data science or mystical fortune-telling. But it’s really not that complicated or mysterious.  Prediction boils down to finding patterns in data, specifically patterns that let you calculate the likelihood of future actions or desired outcomes. Today, the word prospect is becoming a more accurate and powerful word for B2C marketers. By leaning into predictive-based prospects, you are exponentially increasing […]