It’s the time of year where people are hitting the gym, waking up earlier, reading more books, and cutting back on booze. You may have heard the phrase “dry January”, a quip to describe abstaining from alcohol (usually in response to end of year celebratory gluttony). While that may sound like bad news for liquor companies, some of them are actually leaning into the phenomenon. Meta-marketing, or brands referring to […]
Supercharge your 2023 Marketing Strategy with a CRM
There is always new technology, a new gadget, or some sort of brand new marketing tool panacea being released every year. With so many options out on the market, how do you know what’s right for your company? Given the nature of the line of work, digital marketing agencies need to scan, store, and analyze a large amount of consumer data quickly. But without the appropriate foundational tools you can […]