The Power of a (Tracking) Pixel

In the digital marketing world, you hear the words “tracking pixel” or just “pixel” thrown around a lot, and oftentimes it is not well explained. So, before we talk about strategy let’s cover the very basics. We can start with a scenario:  Have you ever been scrolling through Facebook and an ad shows up for something you were literally just talking about?  Weird, right?  While Facebook isn’t actually reading your […]

How to Listen to Your Customer.. Yes, the Customer is Always Right! (Mostly.)

Knowing the interests and attitudes of your target market and customers can be the difference between staying afloat and generating significant profit. There are many ways you can “audit” their tastes and preferences, but at My Social Biz we’ve compiled our top three ways to survey our audience. Take a look at the following, and see which ones can be applied best to your business:  The obvious: Social Media When […]