2021 is Looking Bright: But How Can You Market to Optimism?

The market over the past 9 months has been up and down, and extremely unpredictable. As we round the corner to 2021, you may be wondering what the appropriate way to market to your audience is.  When there is overconfidence & over optimism in the market, value often takes backseat and consumers indulge. As we know, when the time gets tough, consumers often tighten their purse strings and value comes […]