Most myths are harmless. Silly tokenisms that don’t carry much weight are thrown around as fact all the time. Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve SEO! At My Social Biz, we believe in doing things smarter, not harder. Let us unpack some of […]
2021 is Looking Bright: But How Can You Market to Optimism?
The market over the past 9 months has been up and down, and extremely unpredictable. As we round the corner to 2021, you may be wondering what the appropriate way to market to your audience is. When there is overconfidence & over optimism in the market, value often takes backseat and consumers indulge. As we know, when the time gets tough, consumers often tighten their purse strings and value comes […]
Understanding Web Metrics/ Ad Results 101
Understanding your viewership and interactions on your website or paid ads is imperative to iterating and improving your performance. However, the major metrics used to compare success can be confusing. The My Social Biz has broken down the most important insights you can glean from your online platforms into a concise blog article below. Let us know your thoughts! How many people are you getting your message across? This is […]
How to “Speak” SEO in 2020 – New version!
Every year, Marketers across the world have to pivot their tactics to rank higher on search engines such as Google, Bing, Yahoo, etc. Annually, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. This is often discreet and is only discovered through trial and error. Therefore, it is always important to be updated on the SEO trends of the moment and learning from trusted […]
How to Make Multitasking Work For You
Multi-tasking is a way of life for many, while others try to avoid doing more than one thing at a time. For some of us, it is something we must tolerate in order to maintain some sense of order and accomplishment in our daily lives. By definition, multi-tasking is simply the action of completing multiple tasks at one time. While most of us perform ineffective forms of multi-tasking, only effective […]
How COVID Changed the Marketing Landscape.
Despite some of the optimism that this period of doom and gloom will be leaving us soon, it has become apparent that the long-term picture for marketers is changing drastically. Several marketing experts have emphasized that the pandemic previews how brands will need to continue to be nimble in navigating future crises. From internal operations to consumer-facing messaging, key aspects of marketing have become a moving target marked by a […]
What Makes for a Good Blogging Strategy?
Today’s consumers expect to be educated before they buy. Education-based marketing is not new, but today, it’s almost a non-negotiable for businesses of all sizes, and in all industries. Especially online marketing. In fact, according to a recent inbound marketing report, nearly 80% of companies which use blogging as part of their marketing strategy report acquiring customers through their blogging efforts. But blogging, like any business activity, needs to have […]
Unleashing the Power of Internet Marketing
After speaking with my friend tonight, I realized that many incredibly intelligent people out there run businesses while not understanding what the web is all about. There are an endless amount of things that one can do when entering the wild world of the internet. From marketing, traffic building, social media platforms, optimizing SEO, it is endless and everchanging. We live in a world that is digitized, memorialized and block […]
How to Market During the COVID Reopening
1) Research and Learn Probably one of the most important steps during the “great reopening” to learn. Coronavirus has brought a whole new perspective to the way we live our lives. Staying up to date and learning about what’s happening around the world is crucial. There’s a lot of information out there about COVID-19 and many different opinions about what has happened and what’s going to happen. It’s important to […]
How to Adjust Ads 101
When it comes to advertising on Google and social media, it’s best to proceed with caution and with a very specific budget in mind. Never forget that spending more money doesn’t necessarily equate to greater success. This is often a rookie mistake. Calculating the Return on Investment for Social Media Advertising It’s easier than you might think for a business to spend a lot of time and money on social […]
The Power of a (Tracking) Pixel
In the digital marketing world, you hear the words “tracking pixel” or just “pixel” thrown around a lot, and oftentimes it is not well explained. So, before we talk about strategy let’s cover the very basics. We can start with a scenario: Have you ever been scrolling through Facebook and an ad shows up for something you were literally just talking about? Weird, right? While Facebook isn’t actually reading your […]
How to Listen to Your Customer.. Yes, the Customer is Always Right! (Mostly.)
Knowing the interests and attitudes of your target market and customers can be the difference between staying afloat and generating significant profit. There are many ways you can “audit” their tastes and preferences, but at My Social Biz we’ve compiled our top three ways to survey our audience. Take a look at the following, and see which ones can be applied best to your business: So, what’s the main point? […]