Every year, Marketers across the world have to pivot their tactics to rank higher on search engines such as Google, Bing, Yahoo, etc. Annually, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. This is often discreet and is only discovered through trial and error. Therefore, it is always important to be updated on the SEO trends of the moment and learning from trusted sources (like ourselves!).
Mastering SEO parameters and current trends are essential to succeed with content strategies and positioning pages on Google.
Because of this, we will bring in this post the top 6 SEO trends for 2020.
1. Relevant and valuable content
Many marketers forget how important it is, above all, to produce content that meets what their audience seeks. Far too commonly, blogs are written solely on the company’s perceptions of what is popular, rather than doing the research into trending keywords.
More than that, it is essential to offer something relevant, rich in information, that generates value and really makes a difference to the user.
Optimizing content is essential but is even more critical to optimize quality content.
Therefore, when thinking about Content Marketing strategies, have as a priority its relevance and writing quality. This condition is the no. 1 Google ranking parameter.
2. User Experience (UX)
A user who searches Google has expectations about the content and the experience in general. SERPs, for example, need to deliver exactly what people are looking for.
That’s where the process begins, and so Google sets its ranking from the user experience, meaning that UX parameters are at stake.
So, when producing content and managing websites, marketers need to think about optimizations targeted at UX.
It is essential to offer a complete experience, ensure good access to the website, good browsing experience, and even a post-visit feature using remarketing strategies. All this has great value for the user experience and, therefore, impacts the page ranking.
Definitely, thinking about how to improve UX when creating content is one of the most important SEO trends for 2020.
It is essential to think from this perspective as soon as possible!
3. Mobile SEO
If you’ve been following SEO trends from previous years, you’ve undoubtedly seen that mobile SEO was among them.
We’re not repetitive. Mobile SEO it’s something essential and still deserves to be highlighted when dealing with this topic in 2020.
The numbers prove it: 63% of Google’s organic search traffic comes from mobile devices. It’s an extremely relevant number and increased in 2019. Thus, there is no doubt that this percentage will remain significant, if not growing, for 2020.
The mobile searching experience needs to be as satisfying as it is on computers. Therefore, marketers should be concerned with optimizing all their content and settings for this environment. Otherwise, penalization and a low ranking can become a reality.
It’s as simple as that!
4. Voice search
The voice search, created in 2012, has only gained notoriety and has become a common option in recent years. For 2020, this is undoubtedly one of the most important SEO trends that deserve marketers’ attention.
According to Google, 27% of the global online population is using mobile searches. These numbers mean that more algorithms will be ready to rank sites that optimize their content for this type of search.
5. Visual searching
Through its Google Lens technology, Google has made visual searching extremely relevant.
Functionality is the critical factor in the visual search: just point the cellphone camera at the object, place, or store.
The Google Lens app provides the most relevant information that can help the user answer their questions.
Investing in image SEO is the main point in meeting this requirement. Upload your product images and locations with clear descriptions and relevant keywords.
These steps are the best way to index them effectively and attract traffic.
6. Video content optimization
Another tip you’ve seen in past SEO trends lists: videos have great value to Google.
Marketers need to invest in this type of content for their strategies since the traffic they can attract is really high
Videos are 50 times more likely to appear on the first page of SERP when compared to other content.
In itself, this is already a strong indication that Google gives a lot of value to visual content, especially in video.
What does this say to marketers and content creators? Even if we are talking about blog posts, product pages, or other types of content, videos need to be related to them.
It’s essential to think about strategies that have this kind of media illustrating what is displayed. This approach will enable greater public engagement and also a much higher ranking.
Careful analysis of these SEO trends can generate decisive results for your marketing strategy in 2020.
Are you looking to understand more about SEO and how to structure content, pages, and websites? The My Social Biz team are experts in UX optimization, blog writing, content management, and more. Let us transform the way you operate online. Contact firstname.lastname@example.org or email@example.com for a free consultation.