Today’s consumers expect to be educated before they buy. Education-based marketing is not new, but today, it’s almost a non-negotiable for businesses of all sizes, and in all industries. Especially online marketing.
In fact, according to a recent inbound marketing report, nearly 80% of companies which use blogging as part of their marketing strategy report acquiring customers through their blogging efforts.
But blogging, like any business activity, needs to have both a purpose and a plan to ensure that you’re getting the best results from the time and resources invested. This means having a blogging strategy that’s focused on achieving your desired business goals.
A blogging strategy is a comprehensive plan which outlines the essential steps you need to follow when creating your blog and any blog post. We’ve touched on these things before such as backlinks, keywords, and SEO tips. Failure to create a strategy, or follow it, can lead to a variety of critical issues, all of which will waste your time and resources.
Blogging is critical because it provides your business with two key benefits. It enables you to:
- Develop your brand
- Create more brand awareness.
Many businesses write blog posts without a schedule or plan, posting randomly. That approach will not be nearly as effective, nor cohesive as it would be if you took the time to create a blogging strategy.
Blogging done correctly can also help you establish authority on your focus topic, thereby increasing a sense of trust your readers feel toward your brand. That will also help you with your broader business goals, because people buy from people they know, like and trust.
Solving the challenges or questions of ideal clients will build said trust and make them even more inclined to buy from you.
The biggest point of attraction for blogging is the increase in website traffic. Showing up organically on the first page of the search engine results, for the topics your ideal clients search for, will create a strong, positive impression in their minds, and can greatly increase the number of people reading your blog.
Without SEO, you could be losing thousands, or even tens of thousands, of eyeballs on your content. With all the information out there competing for readers’ attention, it is vital your posts show up high in the search engine results.
Most of all, the results of your blogging strategy will come from action and consistency.
It’s great to have a blogging strategy for your business, but simply having one in place is not enough. The business benefits of blogging are immense for those who do it strategically and consistently. The most important part of any blogging strategy is to put it into action, and keep your process on track.Want to start your own blogging strategy? Or are you confused on how to make a cohesive plan that will improve your SEO, traffic, and engagement? My Social Biz’s expertise is in online content creation and management and we would love to help kick start your plan today.