Blog

Make Your Website… Great Again?

  • Posted by Olivia Kingsbury
  • On August 9, 2019
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You could define “a great website” a variety of ways. However, there is a common denominator in all of them summer up by: A great website inspires the visitor to take action. Of course, the best website in the world won’t invoke an action every time. However, when you understand and apply the elements that

The Magical Powers of a Good Landing Page

  • Posted by Olivia Kingsbury
  • On July 25, 2019
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So you have a product or service you are looking to market. Great! You will need to test it. Why? Well, testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page. Why Landing Pages? Using landing pages to

So.. What is Bounce Rate?

  • Posted by Neil Okun
  • On June 12, 2019
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You probably hear the term “bounce rate” a lot. It  is a big one when it comes to page visitors. But in terms of SEO, it’s relatively easy to understand. Bounce rate is the percentage of visitors who come to your site but leave without visiting any other pages. So if your bounce rate is

How to Speak SEO in 2019

  • Posted by Olivia Kingsbury
  • On May 21, 2019
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So.. you’re building out your landing page/website/portfolio/blog/etc and want it to rank well in Google but you’re not quite sure what all of the terminology in your SEO handbook means? This easy to follow guide will break down some of the most commonly tossed around jargon on the internet today when it comes to ranking

How to Implement a Successful Complimentary Backlink Strategy

  • Posted by Olivia Kingsbury
  • On May 6, 2019
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In layman terms, a backlink is a hyperlink from a website to your page. Backlinking is a search engine optimization practice that is used to improve the Google ranking of their webpage – overall increasing traffic to their site. The best backlinks that will improve your overall ranking are called dofollow backlinks. Dofollow backlinks tell

How to Get to the Top of Search Engines By Using These Tools

  • Posted by Neil Okun
  • On April 25, 2019
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SEO has long been a proven marketing strategy—but how long it takes to show results is an often-elusive statistic. It seems like we should expect a quick turnaround, because our actions typically lead to instantaneous results in the digital age. SEO is about playing the long game and oftentimes takes weeks to months to see

How to Use Inbound Marketing in Your Digital Strategy

  • Posted by Olivia Kingsbury
  • On April 10, 2019
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You’ve probably heard about inbound marketing before but might not be familiar with how it differs from traditional online marketing. In a nutshell, inbound marketing is the proven marketing methodology for the digital age.   Inbound marketing has been the most effective marketing method for marketing your business online, generating leads, and decreasing your conversion

Kangen Water Benefits

  • Posted by Neil Okun
  • On July 20, 2018
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Kangen Water Introduces a New Frontier of Health and Sustainability By: Olivia Kingsbury Water is the most essential element to human survival, as it composes 72% of our body mass (MayoClinic, 2018). It aids in digestion, cell renewal, and brain function. This is why staying hydrated is crucial to your wellbeing. However, not all water

10 Reasons You Need A Business Blog

  • Posted by Alexandra
  • On June 11, 2017
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With so many different platforms to reach your audience, it’s difficult to know where you should be spending your time. You can Tweet up a storm, Instagram with the best of them, and persistently curate your Pinterest boards, but if you’re not creating quality content in some form with a business blog, your following is

8 Ways Twitter Can Grow Your Small Business

  • Posted by Alexandra
  • On May 31, 2017
  • 0
Tweet your way to success with these effective tips for marketing and promoting your brand on Twitter By Neil Okun In a little over 10 years, Twitter has taken the social media world by storm. With more than 500 million tweets sent each day by 310 million active users each month, Twitter has become part