Today’s consumers expect to be educated before they buy. Education-based marketing is not new, but today, it’s almost a non-negotiable for businesses of all sizes, and in all industries. Especially online marketing. In fact, according to a recent inbound marketing report, nearly 80% of companies which use blogging as part of their marketing strategy report acquiring customers through their blogging efforts. But blogging, like any business activity, needs to have […]
Unleashing the Power of Internet Marketing
After speaking with my friend tonight, I realized that many incredibly intelligent people out there run businesses while not understanding what the web is all about. There are an endless amount of things that one can do when entering the wild world of the internet. From marketing, traffic building, social media platforms, optimizing SEO, it is endless and everchanging. We live in a world that is digitized, memorialized and block […]
How to Market During the COVID Reopening
1) Research and Learn Probably one of the most important steps during the “great reopening” to learn. Coronavirus has brought a whole new perspective to the way we live our lives. Staying up to date and learning about what’s happening around the world is crucial. There’s a lot of information out there about COVID-19 and many different opinions about what has happened and what’s going to happen. It’s important to […]
How to Adjust Ads 101
When it comes to advertising on Google and social media, it’s best to proceed with caution and with a very specific budget in mind. Never forget that spending more money doesn’t necessarily equate to greater success. This is often a rookie mistake. Calculating the Return on Investment for Social Media Advertising It’s easier than you might think for a business to spend a lot of time and money on social […]
The Power of a (Tracking) Pixel
In the digital marketing world, you hear the words “tracking pixel” or just “pixel” thrown around a lot, and oftentimes it is not well explained. So, before we talk about strategy let’s cover the very basics. We can start with a scenario: Have you ever been scrolling through Facebook and an ad shows up for something you were literally just talking about? Weird, right? While Facebook isn’t actually reading your […]
How to Listen to Your Customer.. Yes, the Customer is Always Right! (Mostly.)
Knowing the interests and attitudes of your target market and customers can be the difference between staying afloat and generating significant profit. There are many ways you can “audit” their tastes and preferences, but at My Social Biz we’ve compiled our top three ways to survey our audience. Take a look at the following, and see which ones can be applied best to your business: So, what’s the main point? […]
Crisis Marketing: COVID-19 Edition Pt. II
Alright, so now you have envisioned the emergency scenarios that are most likely to impact your business. It’s now time to create a bulletproof response strategy that will leave you nothing left to do other than execute.How do you best map appropriate responses to both your business activities and disaster situations? You first anticipate which areas of business will be the most impacted, and which elements in particular. Afterwards, you […]
Crisis Marketing: COVID-19 Edition Part I
Global or national situations can be difficult to navigate online as marketers for risk of being called “tone deaf” or “out of touch”. Sometimes, companies can refrain from touching on the subject in order not to offend people. But taking the right actions and finding the right message can be challenging, especially in a fast-changing situation. All companies should operate with integrity and trust even as they come under pressure […]
Which One is Best for Your Brand: SEO or PPC?
MySocialBiz is no stranger to SEO. But if you are on a budget, and need to pick one or the other, what would you choose SEO or PPC? Before we can make an executive decision, let’s start by defining both strategies (please see our other blog posts on SEO here and here). SEO Search engine optimization (SEO) is the process of optimizing your website and webpages to rank in the […]
So You Need Marketing Help But Don’t Know Where to Start
Hiring a marketing agency can seem like a daunting task. If you’re reading this, you probably know you need one, but how do you choose the right one for you? There are a lot of marketing agencies to choose from, but one of the most important things is that they’re a good cultural fit with your company and a good personal fit with your team. So… What Does a Marketing […]
Write Killer AdWords Copy in 5 Steps
AdWords is a powerful to market to an already-primed audience. But how do you get people to click through? We break down 5 ways you can write some kick-@$s copy. 1. Add Value Don’t just focus on keywords. Speak to the user’s objective or pain point. Offer an answer to their search. Remember to always ask the question they will be searching: “Does this ad offer an answer to their […]
Thought Leadership 101: Building a Strategy
Thought leadership marketing is the process of increasing the visibility of specialized expertise and accelerating market influence to accomplish marketing goals (like building brand strength or generating new business). It is accomplished by creating insightful analysis and content and making that thought leadership visible to your target markets. Thought Leadership vs. Content Marketing Thought leadership is often confused with content marketing, and for good reason! Content marketing is much broader. […]