Verification this, check mark that. But is a blue stamp of approval really all it has been talked up to be? The topic of twitter has seemed to be on the lips of everyone ever since Elon Musk bought the platform. And as soon as this acquisition occurred, it didn’t take long for major changes to befall users. One of them being, the concept of the blue checkmark and it being available to paying users… for the first time in history.
What does “verification” mean?
Before Musk, getting the blue checkmark was fairly simple. You’d have to apply to get Twitter verified and meet certain requirements—your account had to be active, notable, and authentic. If all of the above were true, then the blue tick was yours. It was an elusive process that no one quite could predict, or buy, until now.
Brands and influencers alike chase the blue checkmark of validation for a number of reasons. But what exactly is promised with a verification, on Instagram or Twitter or otherwise? Ostensibly, it proves who you are, or WHAT you are. In the era of mistruths and half-information, impersonation can have a major impact on your brand’s credibility. Many of the commonly glorified benefits of getting verified don’t apply to general users much. Verification may ease engagement and communication, add credibility, and keep bots, impersonations, and scams at bay. It can also help sort out your brand from the noise of fans, or
Should I buy a checkmark for my brand?
As with most things, there isn’t a clear answer that applies to all. Ultimately, a blue check can help you grow your social media presence organically. It also protects your brand from those who might pose as you and potentially harm your online image. Verified accounts also tend to have higher engagement rates and attract more followers, as they are perceived to be more authoritative and trustworthy. Another advantage is that verified accounts are given priority in search results, making them more visible to potential followers and customers. This increased visibility can help businesses and brands to reach a larger audience and drive more traffic to their website or other online platforms.
So, how can your brand get a blue check on social media?
My Social Biz works with individuals and corporations alike to help them get the engagement they need. This includes application for verification, and holistic brand management. In our experience, verification only adds a layer of professionalism to an account in the public eye. To amplify your online presence, or begin your journey of brand development, contact us today at olivia@mysocialbiz.net.