In today’s era of relentless digital connectivity, safeguarding customer personal data has evolved from a suggestion to a legal and ethical imperative. The vulnerability of sensitive information has become a primary topic in modern day discourse. This blog will unpack how to preserve the safety of your user’s personal data, and how to make business decisions with this in mind. Let’s Start with Basics… and Keep it Basic If you […]
UGC: No not it’s not a type of martial arts, but it’s just as entertaining!
Welcome back marketers and brand enthusiasts! You’ll likely agree, everyone is always looking for a low-budget high-reward marketing strategy. That’s where User Generated Content (UGC) steps in. You might be wondering, “What isUGC, and why is everyone talking about it?” UGC, simply put, is content that’s created by your very own customers or fans. Rather than continually generating your own content that may fall on deaf ears, a homemade video […]
Boost Your Click-Through Rate and Level Up Your Marketing Game
You’ve crafted the perfect ad, and you’re excited to share it with the world. But wait, there’s one crucial element you can’t afford to overlook – the click-through rate (CTR). In the digital marketing realm, CTR holds the key to unlocking the success of your campaigns. So, let’s dive into what CTR is, why it matters, and discover some effective strategies to boost it and supercharge your marketing efforts.It is […]
Hey Siri, is voice optimization relevant?
In recent years, voice search has emerged as a prominent trend in the digital landscape. With the increasing popularity of voice assistants like Siri, Alexa, and Google Assistant, consumers are embracing the convenience of voice commands to search for information and interact with devices. Like all shifts in user behavior, this new era presents a tremendous opportunity for businesses to optimize their digital presence. In this blog we will explore […]
The transition to G4, do you know about it and are you ready?
In today’s digital age, data plays a crucial role in shaping business strategies and decision-making processes. And when it comes to analyzing website performance and user behavior, Google Analytics has long been the go-to tool for marketers and website owners alike. But recently, Google introduced a significant update called Google Analytics 4 (GA4), which has generated a lot of curiosity and confusion among users. In this blog post, we’ll dive […]
Is SMS Marketing Really Worth It for Your Business? Let’s Find Out!
Is SMS Marketing Really Worth It for Your Business? Let’s Find Out! In today’s fast-paced world, finding effective ways to connect with customers is crucial for businesses. One marketing strategy that has gained traction lately is SMS marketing, a subsect of mobile marketing. With the skyrocketing usage of mobile devices and everyone’s addiction to texting, texting seems like a promising tool to reach your target audience directly. But is it […]
Whats the deal with blue check marks these days?
Verification this, check mark that. But is a blue stamp of approval really all it has been talked up to be? The topic of twitter has seemed to be on the lips of everyone ever since Elon Musk bought the platform. And as soon as this acquisition occurred, it didn’t take long for major changes to befall users. One of them being, the concept of the blue checkmark and it […]
A marketing campaign in a minute? Meet the craze that is ChatGPT
The share of artificial intelligence in the marketing industry is rapidly increasing. The daily norm of asking your Alexa what is on your schedule, or having Siri send a note to someone in a flash, is found in almost every household. This has caused a massive rise in demand for AI capabilities across all facets of life, and now has entered the marketing sphere. Before we begin, what is ChatGPT? […]
Level Up Your Email Strategy in 2023
We all know the power of a strong email. And while social media is also a great tool, email marketing is still the most effective way to reach customers and generate new leads. The best email campaigns use a combination of automation and personalization, offer helpful content that’s relevant to the recipient, and test multiple subject lines before sending each message. So let’s talk about how to boost your email […]
What Can We Learn About Marketing from Black History Month?
Brands are no longer faceless and amorphous, they’re starting to identify themselves through their beliefs and the causes they support. Which is a good thing! Mindless consumerism is a toxic byproduct of a consumerist Western culture, and customers are pushing back. The Havas 2021 Meaningful Brands study reported that, according to consumers, less than half (47%) of brands are seen as trustworthy and 75% could disappear and would be easily […]
“Dry Jan” and the Value of Meta-Marketing
It’s the time of year where people are hitting the gym, waking up earlier, reading more books, and cutting back on booze. You may have heard the phrase “dry January”, a quip to describe abstaining from alcohol (usually in response to end of year celebratory gluttony). While that may sound like bad news for liquor companies, some of them are actually leaning into the phenomenon. Meta-marketing, or brands referring to […]
Supercharge your 2023 Marketing Strategy with a CRM
There is always new technology, a new gadget, or some sort of brand new marketing tool panacea being released every year. With so many options out on the market, how do you know what’s right for your company? Given the nature of the line of work, digital marketing agencies need to scan, store, and analyze a large amount of consumer data quickly. But without the appropriate foundational tools you can […]