Blog

How COVID Changed the Marketing Landscape.

  • Posted by Olivia Kingsbury
  • On July 31, 2020
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Despite some of the optimism that this period of doom and gloom will be leaving us soon, it has become apparent that the long-term picture for marketers is changing drastically.  Several marketing experts have emphasized that the pandemic previews how brands will need to continue to be nimble in navigating future crises. From internal operations

What Makes for a Good Blogging Strategy?

  • Posted by Olivia Kingsbury
  • On July 9, 2020
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Today’s consumers expect to be educated before they buy. Education-based marketing is not new, but today, it’s almost a non-negotiable for businesses of all sizes, and in all industries. Especially online marketing.  In fact, according to a recent inbound marketing report, nearly 80% of companies which use blogging as part of their marketing strategy report

Unleashing the Power of Internet Marketing

  • Posted by Olivia Kingsbury
  • On July 8, 2020
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After speaking with my friend tonight, I realized that many incredibly intelligent people out there run businesses while not understanding what the web is all about.  There are an endless amount of things that one can do when entering the wild world of the internet. From marketing, traffic building, social media platforms, optimizing SEO, it

How to Market During the COVID Reopening

  • Posted by Olivia Kingsbury
  • On June 29, 2020
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1) Research and Learn Probably one of the most important steps during the “great reopening” to learn. Coronavirus has brought a whole new perspective to the way we live our lives. Staying up to date and learning about what’s happening around the world is crucial. There’s a lot of information out there about COVID-19 and

How to Adjust Ads 101

  • Posted by Olivia Kingsbury
  • On June 3, 2020
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When it comes to advertising on Google and social media, it’s best to proceed with caution and with a very specific budget in mind. Never forget that spending more money doesn’t necessarily equate to greater success. This is often a rookie mistake.  Calculating the Return on Investment for Social Media Advertising It’s easier than you

The Power of a (Tracking) Pixel

  • Posted by Olivia Kingsbury
  • On May 14, 2020
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In the digital marketing world, you hear the words “tracking pixel” or just “pixel” thrown around a lot, and oftentimes it is not well explained. So, before we talk about strategy let’s cover the very basics. We can start with a scenario:  Have you ever been scrolling through Facebook and an ad shows up for

How to Listen to Your Customer.. Yes, the Customer is Always Right! (Mostly.)

  • Posted by Olivia Kingsbury
  • On May 7, 2020
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Knowing the interests and attitudes of your target market and customers can be the difference between staying afloat and generating significant profit. There are many ways you can “audit” their tastes and preferences, but at My Social Biz we’ve compiled our top three ways to survey our audience. Take a look at the following, and

Crisis Marketing: COVID-19 Edition Pt. II

  • Posted by Olivia Kingsbury
  • On April 17, 2020
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Alright, so now you have envisioned the emergency scenarios that are most likely to impact your business. It’s now time to create a bulletproof response strategy that will leave you nothing left to do other than execute.How do you best map appropriate responses to both your business activities and disaster situations? You first anticipate which

Crisis Marketing: COVID-19 Edition Part I

  • Posted by Olivia Kingsbury
  • On April 14, 2020
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Global or national situations can be difficult to navigate online as marketers for risk of being called “tone deaf” or “out of touch”. Sometimes, companies can refrain from touching on the subject in order not to offend people. But taking the right actions and finding the right message can be challenging, especially in a fast-changing

Which One is Best for Your Brand: SEO or PPC?

  • Posted by Olivia Kingsbury
  • On October 1, 2019
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MySocialBiz is no stranger to SEO. But if you are on a budget, and need to pick one or the other, what would you choose SEO or PPC? Before we can make an executive decision, let’s start by defining both strategies (please see our other blog posts on SEO here and here).  SEO Search engine