Search has changed and we all know this. With Google rolling out AI Overviews and ChatGPT answering questions in seconds, the way people discover information online is shifting rapidly. The principles of traditional SEO are fading out as well. To stay visible, businesses need to think about how they show up not just in search results, but also in AI-generated answers. Let’s usher in the new generation of the concept, […]
Whats the deal with blue check marks these days?
Verification this, check mark that. But is a blue stamp of approval really all it has been talked up to be? The topic of twitter has seemed to be on the lips of everyone ever since Elon Musk bought the platform. And as soon as this acquisition occurred, it didn’t take long for major changes to befall users. One of them being, the concept of the blue checkmark and it […]
A marketing campaign in a minute? Meet the craze that is ChatGPT
The share of artificial intelligence in the marketing industry is rapidly increasing. The daily norm of asking your Alexa what is on your schedule, or having Siri send a note to someone in a flash, is found in almost every household. This has caused a massive rise in demand for AI capabilities across all facets of life, and now has entered the marketing sphere. Before we begin, what is ChatGPT? […]
Level Up Your Email Strategy in 2023
We all know the power of a strong email. And while social media is also a great tool, email marketing is still the most effective way to reach customers and generate new leads. The best email campaigns use a combination of automation and personalization, offer helpful content that’s relevant to the recipient, and test multiple subject lines before sending each message. So let’s talk about how to boost your email […]
What Can We Learn About Marketing from Black History Month?
Brands are no longer faceless and amorphous, they’re starting to identify themselves through their beliefs and the causes they support. Which is a good thing! Mindless consumerism is a toxic byproduct of a consumerist Western culture, and customers are pushing back. The Havas 2021 Meaningful Brands study reported that, according to consumers, less than half (47%) of brands are seen as trustworthy and 75% could disappear and would be easily […]
“Dry Jan” and the Value of Meta-Marketing
It’s the time of year where people are hitting the gym, waking up earlier, reading more books, and cutting back on booze. You may have heard the phrase “dry January”, a quip to describe abstaining from alcohol (usually in response to end of year celebratory gluttony). While that may sound like bad news for liquor companies, some of them are actually leaning into the phenomenon. Meta-marketing, or brands referring to […]
Supercharge your 2023 Marketing Strategy with a CRM
There is always new technology, a new gadget, or some sort of brand new marketing tool panacea being released every year. With so many options out on the market, how do you know what’s right for your company? Given the nature of the line of work, digital marketing agencies need to scan, store, and analyze a large amount of consumer data quickly. But without the appropriate foundational tools you can […]
My Social Biz’s Cliff Notes on Growing An Email DataBase
So, your marketing strategy needs a refresh and you’re ready to grow your email list to give your campaigns a boost. Sounds easy enough, right? Building a list is not as simple as buying emails or signing up people who have no idea who you are. The “art” of building a list is equal parts analytical skill and creative prowess. In this article we will walk through the fundamentals of […]
Is Black Friday Still Important for Marketers?
Ahhh… the holidays. Black Friday is just around the corner again, consequently, sending the Internet into a veritable state of emergency. In this article, we’ll show you what you should consider regarding your marketing strategy revolving around this super shopping day, what preparations you need to make, and what pitfalls to avoid. We’ll break down our recommendations into tactical and conceptual strategies, so even if your business model does not […]
What is a Style Guide? Visual Identity 101
Brand guidelines, sometimes referred to as brand identity guidelines, are a document that you can use to help identify, build, and grow your brand. Your new brand guidelines document can then be used both internally and externally to ensure consistency and continuity with your brand’s visual identity and underpinning strategy. In this blog, we will unpack the multiple facets of a successful style-guide and your brand’s visual cues. While there […]
Marketing and the NFL: Making Killer Plays for Your Brand
Whenever the football season hits, people often expect the Super Bowl to be filled to the brim with NFL fans anticipating their favorite NFL players. But in reality, it’s not just avid fans on the lookout for the season, it’s also marketers in an array of industries looking to make a winning touchdown. In comparison to other sports leagues, nobody does marketing better than the National Football League Season does. […]
Inbound or Outbound Marketing, Does it Matter and What’s the Difference
“Talking” to your customer via social media and email communications is a large part of the marketing process, and it develops trust and loyalty with your clientele. There are a few different schools of thought on the best way to do this: inbound or outbound. But what are the differences, and which one should you use? Let us break down the benefits of choosing inbound and why you might do […]
Are You Making Returns on Your Marketing?
As a marketer, or a marketing consultant, you are likely asked to show your ROI (Return on Investment). It shows the value of your social campaigns in dollars so that you know what is working – and what isn’t. And if you are an agency with clients, this is a key metric in understanding the value of your services. Social media is a powerful part of any marketing strategy to […]
Look into your Marketing Crystal Ball… with Predictive Marketing!
The term predictive marketing can conjure up thoughts of either complicated data science or mystical fortune-telling. But it’s really not that complicated or mysterious. Prediction boils down to finding patterns in data, specifically patterns that let you calculate the likelihood of future actions or desired outcomes. Today, the word prospect is becoming a more accurate and powerful word for B2C marketers. By leaning into predictive-based prospects, you are exponentially increasing […]
“BeReal” and the Appeal of the Uncensored
MySocialBiz remains at the helm of social media trends and fails. While most of it makes great entertainment, a lot of it can be a learning experience. So what is “Be Real”? Some may say a cash-grab to capitalize on the Instagram hate train we have been seeing in recent weeks. The concept is simple: once a day at random, a user is prompted to “be real,” which is taking […]
Are you listening to your customers? I mean, actually listening?
Are you listening to your customers? I mean, actually listening? Using customer feedback in marketing can give you a huge edge on competitors. And if you’re like most businesses, you probably already think about capturing customer feedback daily. But just “seeing” it doesn’t do much – if you’re not putting that customer feedback to work in your marketing, you’re missing out on a huge opportunity. Incorporating customer feedback into your marketing […]
B2B and B2C Marketing in a Recession: A Precautionary Tale
Everyone is talking about a recession. You probably hear fear mongering in the news, chatter on social media, or general discourse about a declining economy. But what does this mean for your business and your marketing department? Whether you are a direct to consumer company, or simply business-to-business, chances are you will need to adjust your marketing approach. Big brands are quickly pivoting with Meta announcing hiring freezes; Uber making […]
When did Facebook (Meta) Become Such a Mystery?
Just a while ago, a long list of Facebook.. er.. Meta.. followers meant a bigger email list… and a more profitable online business. While that still may be true, things are a little different now. Facebook continues to poke, prod and refine its algorithm. We could sit here and complain about constantly having to iterate. Or, we could see it as an opportunity. Most people are still marketing on Facebook […]
How to Recoup Your Brand Image After a Faux-pas
If you care about your personal brand, you probably make an effort to not put your brand’s hypothetical foot in its mouth. Even without formal training, this awareness is known as reputation management. Oftentimes news breaks of a tone-deaf or in-poor-taste advertisement that rubs audiences the wrong way. That is the focal point of our article today; how to identify a mistake in record time and also rectify it like […]
How to #Hack the #Hashtag
Hashtags may seem a little played out, but the age of the hashtag is still not dead. Hashtags have been around since the dawn of time, well at least since the advent of social media. And while they may be used a little more tastefully (read: sparingly) they still serve an important purpose for brands, companies, influencers, and users alike. In our next blog we will break down why hashtags […]
What is Google My Business?
Google My Business (GMB for short) is a free web tool which My Social Biz excels at helping our clients scale with. The main objective of the sub-platform is to help local businesses achieve higher visibility on Google Search for relevant local searches. Through the use of Google My Business, owners of local companies can control and improve their visibility on Google Search. Optimizing your listing and page can help […]
Defining Your Branding Strategy in 2022
When you hear the word ‘branding’, you’ll probably automatically think of a logo. Logos are a major part of the way we see the world, and unconscious recognition of perceived “value”. Some examples are the golden arches of McDonald’s, the iconic red Coca-Cola script or the simple outline of Apple. But, a brand is bigger than a logo and you should never stop there. To map and plan your brand […]
Your 2022 SEO Playbook: Top 5 Plays for Success
SEO is a changing beast and staying on top of it should be your businesses top priority. Our last post on SEO was a hit, and helped a number of our clients see success with their SERP scores. That’s why it’s time to give you a head-start on boosting your SEO strategy for 2022! Improve Your Site’s Core Web Vitals What is a core vital? It’s a derivative of increased […]
“Dark Social Traffic”; do you know this spooky marketing term?
You probably know social media interaction as a never ending scrolling feed of updates from friends, family, influencers, and brands alike. Sharing memes, posting stories, and making statuses is the usual understanding of what it is. While that is ostensibly what it is, there are many deeper layers to what social media activity can look like aside from pressing a heart button. Understanding Dark Social Online content can be shared […]
Boost Your Click-Through Rate and Level Up Your Marketing Game
You’ve crafted the perfect ad, and you’re excited to share it with the world. But wait, there’s one crucial element you can’t afford to overlook – the click-through rate (CTR). In the digital marketing realm, CTR holds the key to unlocking the success of your campaigns. So, let’s dive into what CTR is, why it matters, and discover some effective strategies to boost it and supercharge your marketing efforts.It is […]
Hey Siri, is voice optimization relevant?
In recent years, voice search has emerged as a prominent trend in the digital landscape. With the increasing popularity of voice assistants like Siri, Alexa, and Google Assistant, consumers are embracing the convenience of voice commands to search for information and interact with devices. Like all shifts in user behavior, this new era presents a tremendous opportunity for businesses to optimize their digital presence. In this blog we will explore […]
The transition to G4, do you know about it and are you ready?
In today’s digital age, data plays a crucial role in shaping business strategies and decision-making processes. And when it comes to analyzing website performance and user behavior, Google Analytics has long been the go-to tool for marketers and website owners alike. But recently, Google introduced a significant update called Google Analytics 4 (GA4), which has generated a lot of curiosity and confusion among users. In this blog post, we’ll dive […]
Is SMS Marketing Really Worth It for Your Business? Let’s Find Out!
Is SMS Marketing Really Worth It for Your Business? Let’s Find Out! In today’s fast-paced world, finding effective ways to connect with customers is crucial for businesses. One marketing strategy that has gained traction lately is SMS marketing, a subsect of mobile marketing. With the skyrocketing usage of mobile devices and everyone’s addiction to texting, texting seems like a promising tool to reach your target audience directly. But is it […]