AdWords is a powerful to market to an already-primed audience. But how do you get people to click through? We break down 5 ways you can write some kick-@$s copy. 1. Add Value Don’t just focus on keywords. Speak to the user’s objective or pain point. Offer an answer to their search. Remember to always ask the question they will be searching: “Does this ad offer an answer to their […]
Thought Leadership 101: Building a Strategy
Thought leadership marketing is the process of increasing the visibility of specialized expertise and accelerating market influence to accomplish marketing goals (like building brand strength or generating new business). It is accomplished by creating insightful analysis and content and making that thought leadership visible to your target markets. Thought Leadership vs. Content Marketing Thought leadership is often confused with content marketing, and for good reason! Content marketing is much broader. […]
Make Your Website… Great Again?
You could define “a great website” a variety of ways. However, there is a common denominator in all of them summer up by: A great website inspires the visitor to take action. Of course, the best website in the world won’t invoke an action every time. However, when you understand and apply the elements that make a great website, your chances for success increase. Here are 12 ways you can […]
The Magical Powers of a Good Landing Page
So you have a product or service you are looking to market. Great! You will need to test it. Why? Well, testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page. Why Landing Pages? Using landing pages to test a new product or service idea allows you to collect valuable customer feedback while […]
So.. What is Bounce Rate?
You probably hear the term “bounce rate” a lot. It is a big one when it comes to page visitors. But in terms of SEO, it’s relatively easy to understand. Bounce rate is the percentage of visitors who come to your site but leave without visiting any other pages. So if your bounce rate is 80%, that means 80% of the people who come to your site are only visiting […]
How to Speak SEO in 2019
So.. you’re building out your landing page/website/portfolio/blog/etc and want it to rank well in Google but you’re not quite sure what all of the terminology in your SEO handbook means? This easy to follow guide will break down some of the most commonly tossed around jargon on the internet today when it comes to ranking in any search engine in 2019 (in truth, they sound far more complicated than they […]
How to Implement a Successful Complimentary Backlink Strategy
In layman terms, a backlink is a hyperlink from a website to your page. Backlinking is a search engine optimization practice that is used to improve the Google ranking of their webpage – overall increasing traffic to their site. The best backlinks that will improve your overall ranking are called dofollow backlinks. Dofollow backlinks tell Google to analyze the backlink and use the information gathered about the site to determine […]
How to Get to the Top of Search Engines By Using These Tools
SEO has long been a proven marketing strategy—but how long it takes to show results is an often-elusive statistic. It seems like we should expect a quick turnaround, because our actions typically lead to instantaneous results in the digital age. SEO is about playing the long game and oftentimes takes weeks to months to see results. This blog post will walk you through both the importance of implementing an SEO […]
How to Use Inbound Marketing in Your Digital Strategy
You’ve probably heard about inbound marketing before but might not be familiar with how it differs from traditional online marketing. In a nutshell, inbound marketing is the proven marketing methodology for the digital age. Inbound marketing has been the most effective marketing method for marketing your business online, generating leads, and decreasing your conversion time. Inbound marketing takes your digital strategy to the next level of lead generation and […]
Kangen Water Benefits
Kangen Water Introduces a New Frontier of Health and Sustainability By: Olivia Kingsbury Water is the most essential element to human survival, as it composes 72% of our body mass (MayoClinic, 2018). It aids in digestion, cell renewal, and brain function. This is why staying hydrated is crucial to your wellbeing. However, not all water affects our bodies in the same capacity, as the pH and source of the water […]
10 Reasons You Need A Business Blog
With so many different platforms to reach your audience, it’s difficult to know where you should be spending your time. You can Tweet up a storm, Instagram with the best of them, and persistently curate your Pinterest boards, but if you’re not creating quality content in some form with a business blog, your following is going to dwindle. A blog is an excellent tool not only to reach and engage […]
8 Ways Twitter Can Grow Your Small Business
Tweet your way to success with these effective tips for marketing and promoting your brand on Twitter By Neil Okun In a little over 10 years, Twitter has taken the social media world by storm. With more than 500 million tweets sent each day by 310 million active users each month, Twitter has become part of our lives. Whether it’s for entertainment or getting the latest breaking news, contacting customer […]