Why Isn’t My Content Marketing Strategy Working?

As Bill Gates once said, “Content is king,” and he’s right, in a sense. You need to be producing compelling, useful, and original content on a regular basis to establish your expertise, build your brand, and grow your audience. But it’s not enough to simply have the content and put it out there. You need to be working from a content marketing strategy and a content plan that not only incorporates […]

5 Best Practices for New Entrepreneurs

Everyone wants to be an entrepreneur and start their own business. It’s the American Dream to be your own boss, set your own hours, and make a living doing something you’re passionate about. But with only half of new businesses making it past the five-year mark, entrepreneurship is a risk. How can you lower that risk then to become one of the success stories? Along with passion and knowledge for […]