Verification this, check mark that. But is a blue stamp of approval really all it has been talked up to be? The topic of twitter has seemed to be on the lips of everyone ever since Elon Musk bought the platform. And as soon as this acquisition occurred, it didn’t take long for major changes to befall users. One of them being, the concept of the blue checkmark and it […]
A marketing campaign in a minute? Meet the craze that is ChatGPT
The share of artificial intelligence in the marketing industry is rapidly increasing. The daily norm of asking your Alexa what is on your schedule, or having Siri send a note to someone in a flash, is found in almost every household. This has caused a massive rise in demand for AI capabilities across all facets of life, and now has entered the marketing sphere. Before we begin, what is ChatGPT? […]
What Can We Learn About Marketing from Black History Month?
Brands are no longer faceless and amorphous, they’re starting to identify themselves through their beliefs and the causes they support. Which is a good thing! Mindless consumerism is a toxic byproduct of a consumerist Western culture, and customers are pushing back. The Havas 2021 Meaningful Brands study reported that, according to consumers, less than half (47%) of brands are seen as trustworthy and 75% could disappear and would be easily […]
“Dry Jan” and the Value of Meta-Marketing
It’s the time of year where people are hitting the gym, waking up earlier, reading more books, and cutting back on booze. You may have heard the phrase “dry January”, a quip to describe abstaining from alcohol (usually in response to end of year celebratory gluttony). While that may sound like bad news for liquor companies, some of them are actually leaning into the phenomenon. Meta-marketing, or brands referring to […]
Supercharge your 2023 Marketing Strategy with a CRM
There is always new technology, a new gadget, or some sort of brand new marketing tool panacea being released every year. With so many options out on the market, how do you know what’s right for your company? Given the nature of the line of work, digital marketing agencies need to scan, store, and analyze a large amount of consumer data quickly. But without the appropriate foundational tools you can […]
My Social Biz’s Cliff Notes on Growing An Email DataBase
So, your marketing strategy needs a refresh and you’re ready to grow your email list to give your campaigns a boost. Sounds easy enough, right? Building a list is not as simple as buying emails or signing up people who have no idea who you are. The “art” of building a list is equal parts analytical skill and creative prowess. In this article we will walk through the fundamentals of […]
Is Black Friday Still Important for Marketers?
Ahhh… the holidays. Black Friday is just around the corner again, consequently, sending the Internet into a veritable state of emergency. In this article, we’ll show you what you should consider regarding your marketing strategy revolving around this super shopping day, what preparations you need to make, and what pitfalls to avoid. We’ll break down our recommendations into tactical and conceptual strategies, so even if your business model does not […]
What is a Style Guide? Visual Identity 101
Brand guidelines, sometimes referred to as brand identity guidelines, are a document that you can use to help identify, build, and grow your brand. Your new brand guidelines document can then be used both internally and externally to ensure consistency and continuity with your brand’s visual identity and underpinning strategy. In this blog, we will unpack the multiple facets of a successful style-guide and your brand’s visual cues. While there […]
Marketing and the NFL: Making Killer Plays for Your Brand
Whenever the football season hits, people often expect the Super Bowl to be filled to the brim with NFL fans anticipating their favorite NFL players. But in reality, it’s not just avid fans on the lookout for the season, it’s also marketers in an array of industries looking to make a winning touchdown. In comparison to other sports leagues, nobody does marketing better than the National Football League Season does. […]
Are You Making Returns on Your Marketing?
As a marketer, or a marketing consultant, you are likely asked to show your ROI (Return on Investment). It shows the value of your social campaigns in dollars so that you know what is working – and what isn’t. And if you are an agency with clients, this is a key metric in understanding the value of your services. Social media is a powerful part of any marketing strategy to […]
Are you listening to your customers? I mean, actually listening?
Are you listening to your customers? I mean, actually listening? Using customer feedback in marketing can give you a huge edge on competitors. And if you’re like most businesses, you probably already think about capturing customer feedback daily. But just “seeing” it doesn’t do much – if you’re not putting that customer feedback to work in your marketing, you’re missing out on a huge opportunity. Incorporating customer feedback into your marketing […]
B2B and B2C Marketing in a Recession: A Precautionary Tale
Everyone is talking about a recession. You probably hear fear mongering in the news, chatter on social media, or general discourse about a declining economy. But what does this mean for your business and your marketing department? Whether you are a direct to consumer company, or simply business-to-business, chances are you will need to adjust your marketing approach. Big brands are quickly pivoting with Meta announcing hiring freezes; Uber making […]