Tag: branding

Crisis Marketing: COVID-19 Edition Pt. II

  • Posted by Olivia Kingsbury
  • On April 17, 2020
  • 0
Alright, so now you have envisioned the emergency scenarios that are most likely to impact your business. It’s now time to create a bulletproof response strategy that will leave you nothing left to do other than execute.How do you best map appropriate responses to both your business activities and disaster situations? You first anticipate which

How to Implement a Successful Complimentary Backlink Strategy

  • Posted by Olivia Kingsbury
  • On May 6, 2019
  • 0
In layman terms, a backlink is a hyperlink from a website to your page. Backlinking is a search engine optimization practice that is used to improve the Google ranking of their webpage – overall increasing traffic to their site. The best backlinks that will improve your overall ranking are called dofollow backlinks. Dofollow backlinks tell