How to Recoup Your Brand Image After a Faux-pas

If you care about your personal brand, you probably make an effort to not put your brand’s hypothetical foot in its mouth. Even without formal training, this awareness is known as reputation management. Oftentimes news breaks of a tone-deaf or in-poor-taste advertisement that rubs audiences the wrong way. That is the focal point of our article today; how to identify a mistake in record time and also rectify it like […]

Defining Your Branding Strategy in 2022

When you hear the word ‘branding’, you’ll probably automatically think of a logo. Logos are a major part of the way we see the world, and unconscious recognition of perceived “value”. Some examples are the golden arches of McDonald’s, the iconic red Coca-Cola script or the simple outline of Apple. But, a brand is bigger than a logo and you should never stop there.  To map and plan your brand […]

Crisis Marketing: COVID-19 Edition Pt. II

Alright, so now you have envisioned the emergency scenarios that are most likely to impact your business. It’s now time to create a bulletproof response strategy that will leave you nothing left to do other than execute.How do you best map appropriate responses to both your business activities and disaster situations? You first anticipate which areas of business will be the most impacted, and which elements in particular. Afterwards, you […]

How to Implement a Successful Complimentary Backlink Strategy

In layman terms, a backlink is a hyperlink from a website to your page. Backlinking is a search engine optimization practice that is used to improve the Google ranking of their webpage – overall increasing traffic to their site. The best backlinks that will improve your overall ranking are called dofollow backlinks. Dofollow backlinks tell Google to analyze the backlink and use the information gathered about the site to determine […]