Alright, so now you have envisioned the emergency scenarios that are most likely to impact your business. It’s now time to create a bulletproof response strategy that will leave you nothing left to do other than execute.How do you best map appropriate responses to both your business activities and disaster situations? You first anticipate which areas of business will be the most impacted, and which elements in particular. Afterwards, you […]
Crisis Marketing: COVID-19 Edition Part I
Global or national situations can be difficult to navigate online as marketers for risk of being called “tone deaf” or “out of touch”. Sometimes, companies can refrain from touching on the subject in order not to offend people. But taking the right actions and finding the right message can be challenging, especially in a fast-changing situation. All companies should operate with integrity and trust even as they come under pressure […]
Which One is Best for Your Brand: SEO or PPC?
MySocialBiz is no stranger to SEO. But if you are on a budget, and need to pick one or the other, what would you choose SEO or PPC? Before we can make an executive decision, let’s start by defining both strategies (please see our other blog posts on SEO here and here). SEO Search engine optimization (SEO) is the process of optimizing your website and webpages to rank in the […]
So You Need Marketing Help But Don’t Know Where to Start
Hiring a marketing agency can seem like a daunting task. If you’re reading this, you probably know you need one, but how do you choose the right one for you? There are a lot of marketing agencies to choose from, but one of the most important things is that they’re a good cultural fit with your company and a good personal fit with your team. So… What Does a Marketing […]
Write Killer AdWords Copy in 5 Steps
AdWords is a powerful to market to an already-primed audience. But how do you get people to click through? We break down 5 ways you can write some kick-@$s copy. 1. Add Value Don’t just focus on keywords. Speak to the user’s objective or pain point. Offer an answer to their search. Remember to always ask the question they will be searching: “Does this ad offer an answer to their […]
Thought Leadership 101: Building a Strategy
Thought leadership marketing is the process of increasing the visibility of specialized expertise and accelerating market influence to accomplish marketing goals (like building brand strength or generating new business). It is accomplished by creating insightful analysis and content and making that thought leadership visible to your target markets. Thought Leadership vs. Content Marketing Thought leadership is often confused with content marketing, and for good reason! Content marketing is much broader. […]
Make Your Website… Great Again?
You could define “a great website” a variety of ways. However, there is a common denominator in all of them summer up by: A great website inspires the visitor to take action. Of course, the best website in the world won’t invoke an action every time. However, when you understand and apply the elements that make a great website, your chances for success increase. Here are 12 ways you can […]
The Magical Powers of a Good Landing Page
So you have a product or service you are looking to market. Great! You will need to test it. Why? Well, testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page. Why Landing Pages? Using landing pages to test a new product or service idea allows you to collect valuable customer feedback while […]
So.. What is Bounce Rate?
You probably hear the term “bounce rate” a lot. It is a big one when it comes to page visitors. But in terms of SEO, it’s relatively easy to understand. Bounce rate is the percentage of visitors who come to your site but leave without visiting any other pages. So if your bounce rate is 80%, that means 80% of the people who come to your site are only visiting […]
How to Implement a Successful Complimentary Backlink Strategy
In layman terms, a backlink is a hyperlink from a website to your page. Backlinking is a search engine optimization practice that is used to improve the Google ranking of their webpage – overall increasing traffic to their site. The best backlinks that will improve your overall ranking are called dofollow backlinks. Dofollow backlinks tell Google to analyze the backlink and use the information gathered about the site to determine […]
How to Get to the Top of Search Engines By Using These Tools
SEO has long been a proven marketing strategy—but how long it takes to show results is an often-elusive statistic. It seems like we should expect a quick turnaround, because our actions typically lead to instantaneous results in the digital age. SEO is about playing the long game and oftentimes takes weeks to months to see results. This blog post will walk you through both the importance of implementing an SEO […]
How to Use Inbound Marketing in Your Digital Strategy
You’ve probably heard about inbound marketing before but might not be familiar with how it differs from traditional online marketing. In a nutshell, inbound marketing is the proven marketing methodology for the digital age. Inbound marketing has been the most effective marketing method for marketing your business online, generating leads, and decreasing your conversion time. Inbound marketing takes your digital strategy to the next level of lead generation and […]