Category: Uncategorized

Crisis Marketing: COVID-19 Edition Pt. II

  • Posted by Olivia Kingsbury
  • On April 17, 2020
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Alright, so now you have envisioned the emergency scenarios that are most likely to impact your business. It’s now time to create a bulletproof response strategy that will leave you nothing left to do other than execute.How do you best map appropriate responses to both your business activities and disaster situations? You first anticipate which

Crisis Marketing: COVID-19 Edition Part I

  • Posted by Olivia Kingsbury
  • On April 14, 2020
  • 0
Global or national situations can be difficult to navigate online as marketers for risk of being called “tone deaf” or “out of touch”. Sometimes, companies can refrain from touching on the subject in order not to offend people. But taking the right actions and finding the right message can be challenging, especially in a fast-changing

Which One is Best for Your Brand: SEO or PPC?

  • Posted by Olivia Kingsbury
  • On October 1, 2019
  • 0
MySocialBiz is no stranger to SEO. But if you are on a budget, and need to pick one or the other, what would you choose SEO or PPC? Before we can make an executive decision, let’s start by defining both strategies (please see our other blog posts on SEO here and here).  SEO Search engine

So You Need Marketing Help But Don’t Know Where to Start

  • Posted by Olivia Kingsbury
  • On September 10, 2019
  • 0
Hiring a marketing agency can seem like a daunting task. If you’re reading this, you probably know you need one, but how do you choose the right one for you? There are a lot of marketing agencies to choose from, but one of the most important things is that they’re a good cultural fit with

Write Killer AdWords Copy in 5 Steps

  • Posted by Olivia Kingsbury
  • On August 24, 2019
  • 0
AdWords is a powerful to market to an already-primed audience. But how do you get people to click through? We break down 5 ways you can write some kick-@$s copy.  1. Add Value Don’t just focus on keywords. Speak to the user’s objective or pain point. Offer an answer to their search. Remember to always

Thought Leadership 101: Building a Strategy

  • Posted by Olivia Kingsbury
  • On August 15, 2019
  • 0
Thought leadership marketing is the process of increasing the visibility of specialized expertise and accelerating market influence to accomplish marketing goals (like building brand strength or generating new business). It is accomplished by creating insightful analysis and content and making that thought leadership visible to your target markets. Thought Leadership vs. Content Marketing Thought leadership

Make Your Website… Great Again?

  • Posted by Olivia Kingsbury
  • On August 9, 2019
  • 0
You could define “a great website” a variety of ways. However, there is a common denominator in all of them summer up by: A great website inspires the visitor to take action. Of course, the best website in the world won’t invoke an action every time. However, when you understand and apply the elements that

The Magical Powers of a Good Landing Page

  • Posted by Olivia Kingsbury
  • On July 25, 2019
  • 0
So you have a product or service you are looking to market. Great! You will need to test it. Why? Well, testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page. Why Landing Pages? Using landing pages to

So.. What is Bounce Rate?

  • Posted by Neil Okun
  • On June 12, 2019
  • 0
You probably hear the term “bounce rate” a lot. It  is a big one when it comes to page visitors. But in terms of SEO, it’s relatively easy to understand. Bounce rate is the percentage of visitors who come to your site but leave without visiting any other pages. So if your bounce rate is

How to Implement a Successful Complimentary Backlink Strategy

  • Posted by Olivia Kingsbury
  • On May 6, 2019
  • 0
In layman terms, a backlink is a hyperlink from a website to your page. Backlinking is a search engine optimization practice that is used to improve the Google ranking of their webpage – overall increasing traffic to their site. The best backlinks that will improve your overall ranking are called dofollow backlinks. Dofollow backlinks tell