You are probably no stranger to online shopping in some shape or form. Whether you order groceries on the web, or use Amazon to stock up on essentials, e commerce is a part of daily life. Understandably so, m any brands want to harness the power of an online store to increase their profits and reduce overhead operating costs. But this has reportedly, and observable, created friction among many brand […]
Whats the deal with blue check marks these days?
Verification this, check mark that. But is a blue stamp of approval really all it has been talked up to be? The topic of twitter has seemed to be on the lips of everyone ever since Elon Musk bought the platform. And as soon as this acquisition occurred, it didn’t take long for major changes to befall users. One of them being, the concept of the blue checkmark and it […]
Marketing and the NFL: Making Killer Plays for Your Brand
Whenever the football season hits, people often expect the Super Bowl to be filled to the brim with NFL fans anticipating their favorite NFL players. But in reality, it’s not just avid fans on the lookout for the season, it’s also marketers in an array of industries looking to make a winning touchdown. In comparison to other sports leagues, nobody does marketing better than the National Football League Season does. […]
Are You Making Returns on Your Marketing?
As a marketer, or a marketing consultant, you are likely asked to show your ROI (Return on Investment). It shows the value of your social campaigns in dollars so that you know what is working – and what isn’t. And if you are an agency with clients, this is a key metric in understanding the value of your services. Social media is a powerful part of any marketing strategy to […]
When did Facebook (Meta) Become Such a Mystery?
Just a while ago, a long list of Facebook.. er.. Meta.. followers meant a bigger email list… and a more profitable online business. While that still may be true, things are a little different now. Facebook continues to poke, prod and refine its algorithm. We could sit here and complain about constantly having to iterate. Or, we could see it as an opportunity. Most people are still marketing on Facebook […]
How to #Hack the #Hashtag
Hashtags may seem a little played out, but the age of the hashtag is still not dead. Hashtags have been around since the dawn of time, well at least since the advent of social media. And while they may be used a little more tastefully (read: sparingly) they still serve an important purpose for brands, companies, influencers, and users alike. In our next blog we will break down why hashtags […]