MySocialBiz remains at the helm of social media trends and fails. While most of it makes great entertainment, a lot of it can be a learning experience. So what is “Be Real”? Some may say a cash-grab to capitalize on the Instagram hate train we have been seeing in recent weeks. The concept is simple: once a day at random, a user is prompted to “be real,” which is taking […]
Are you listening to your customers? I mean, actually listening?
Are you listening to your customers? I mean, actually listening? Using customer feedback in marketing can give you a huge edge on competitors. And if you’re like most businesses, you probably already think about capturing customer feedback daily. But just “seeing” it doesn’t do much – if you’re not putting that customer feedback to work in your marketing, you’re missing out on a huge opportunity. Incorporating customer feedback into your marketing […]
B2B and B2C Marketing in a Recession: A Precautionary Tale
Everyone is talking about a recession. You probably hear fear mongering in the news, chatter on social media, or general discourse about a declining economy. But what does this mean for your business and your marketing department? Whether you are a direct to consumer company, or simply business-to-business, chances are you will need to adjust your marketing approach. Big brands are quickly pivoting with Meta announcing hiring freezes; Uber making […]
When did Facebook (Meta) Become Such a Mystery?
Just a while ago, a long list of Facebook.. er.. Meta.. followers meant a bigger email list… and a more profitable online business. While that still may be true, things are a little different now. Facebook continues to poke, prod and refine its algorithm. We could sit here and complain about constantly having to iterate. Or, we could see it as an opportunity. Most people are still marketing on Facebook […]
How to Recoup Your Brand Image After a Faux-pas
If you care about your personal brand, you probably make an effort to not put your brand’s hypothetical foot in its mouth. Even without formal training, this awareness is known as reputation management. Oftentimes news breaks of a tone-deaf or in-poor-taste advertisement that rubs audiences the wrong way. That is the focal point of our article today; how to identify a mistake in record time and also rectify it like […]
How to #Hack the #Hashtag
Hashtags may seem a little played out, but the age of the hashtag is still not dead. Hashtags have been around since the dawn of time, well at least since the advent of social media. And while they may be used a little more tastefully (read: sparingly) they still serve an important purpose for brands, companies, influencers, and users alike. In our next blog we will break down why hashtags […]
What is Google My Business?
Google My Business (GMB for short) is a free web tool which My Social Biz excels at helping our clients scale with. The main objective of the sub-platform is to help local businesses achieve higher visibility on Google Search for relevant local searches. Through the use of Google My Business, owners of local companies can control and improve their visibility on Google Search. Optimizing your listing and page can help […]
Defining Your Branding Strategy in 2022
When you hear the word ‘branding’, you’ll probably automatically think of a logo. Logos are a major part of the way we see the world, and unconscious recognition of perceived “value”. Some examples are the golden arches of McDonald’s, the iconic red Coca-Cola script or the simple outline of Apple. But, a brand is bigger than a logo and you should never stop there. To map and plan your brand […]
Your 2022 SEO Playbook: Top 5 Plays for Success
SEO is a changing beast and staying on top of it should be your businesses top priority. Our last post on SEO was a hit, and helped a number of our clients see success with their SERP scores. That’s why it’s time to give you a head-start on boosting your SEO strategy for 2022! Improve Your Site’s Core Web Vitals What is a core vital? It’s a derivative of increased […]
“Dark Social Traffic”; do you know this spooky marketing term?
You probably know social media interaction as a never ending scrolling feed of updates from friends, family, influencers, and brands alike. Sharing memes, posting stories, and making statuses is the usual understanding of what it is. While that is ostensibly what it is, there are many deeper layers to what social media activity can look like aside from pressing a heart button. Understanding Dark Social Online content can be shared […]