Level Up Your Email Strategy in 2023

We all know the power of a strong email. And while social media is also a great tool, email marketing is still the most effective way to reach customers and generate new leads. The best email campaigns use a combination of automation and personalization, offer helpful content that’s relevant to the recipient, and test multiple subject lines before sending each message. So let’s talk about how to boost your email […]

What Can We Learn About Marketing from Black History Month?

Brands are no longer faceless and amorphous, they’re starting to identify themselves through their beliefs and the causes they support. Which is a good thing! Mindless consumerism is a toxic byproduct of a consumerist Western culture, and customers are pushing back.  The Havas 2021 Meaningful Brands study reported that, according to consumers, less than half (47%) of brands are seen as trustworthy and 75% could disappear and would be easily […]

“Dry Jan” and the Value of Meta-Marketing

It’s the time of year where people are hitting the gym, waking up earlier, reading more books, and cutting back on booze. You may have heard the phrase “dry January”, a quip to describe abstaining from alcohol (usually in response to end of year celebratory gluttony).  While that may sound like bad news for liquor companies, some of them are actually leaning into the phenomenon. Meta-marketing, or brands referring to […]

Supercharge your 2023 Marketing Strategy with a CRM

There is always new technology, a new gadget, or some sort of brand new marketing tool panacea being released every year. With so many options out on the market, how do you know what’s right for your company?  Given the nature of the line of work, digital marketing agencies need to scan, store, and analyze a large amount of consumer data quickly. But without the appropriate foundational tools you can […]

My Social Biz’s Cliff Notes on Growing An Email DataBase

So, your marketing strategy needs a refresh and you’re ready to grow your email list to give your campaigns a boost. Sounds easy enough, right?  Building a list is not as simple as buying emails or signing up people who have no idea who you are. The “art” of building a list is equal parts analytical skill and creative prowess. In this article we will walk through the fundamentals of […]

Is Black Friday Still Important for Marketers?

Ahhh… the holidays. Black Friday is just around the corner again, consequently, sending the Internet into a veritable state of emergency. In this article, we’ll show you what you should consider regarding your marketing strategy revolving around this super shopping day, what preparations you need to make, and what pitfalls to avoid. We’ll break down our recommendations into tactical and conceptual strategies, so even if your business model does not […]

What is a Style Guide? Visual Identity 101

Brand guidelines, sometimes referred to as brand identity guidelines, are a document that you can use to help identify, build, and grow your brand. Your new brand guidelines document can then be used both internally and externally to ensure consistency and continuity with your brand’s visual identity and underpinning strategy.  In this blog, we will unpack the multiple facets of a successful style-guide and your brand’s visual cues. While there […]

Marketing and the NFL: Making Killer Plays for Your Brand

Whenever the football season hits, people often expect the Super Bowl to be filled to the brim with NFL fans anticipating their favorite NFL players. But in reality, it’s not just avid fans on the lookout for the season, it’s also marketers in an array of industries looking to make a winning touchdown.  In comparison to other sports leagues, nobody does marketing better than the National Football League Season does. […]

Inbound or Outbound Marketing, Does it Matter and What’s the Difference

“Talking” to your customer via social media and email communications is a large part of the marketing process, and it develops trust and loyalty with your clientele. There are a few different schools of thought on the best way to do this: inbound or outbound. But what are the differences, and which one should you use? Let us break down the benefits of choosing inbound and why you might do […]

Are You Making Returns on Your Marketing?

As a marketer, or a marketing consultant, you are likely asked to show your ROI (Return on Investment). It shows the value of your social campaigns in dollars so that you know what is working – and what isn’t. And if you are an agency with clients, this is a key metric in understanding the value of your services.  Social media is a powerful part of any marketing strategy to […]

Look into your Marketing Crystal Ball… with Predictive Marketing!

The term predictive marketing can conjure up thoughts of either complicated data science or mystical fortune-telling. But it’s really not that complicated or mysterious.  Prediction boils down to finding patterns in data, specifically patterns that let you calculate the likelihood of future actions or desired outcomes. Today, the word prospect is becoming a more accurate and powerful word for B2C marketers. By leaning into predictive-based prospects, you are exponentially increasing […]

“BeReal” and the Appeal of the Uncensored

MySocialBiz remains at the helm of social media trends and fails. While most of it makes great entertainment, a lot of it can be a learning experience. So what is “Be Real”? Some may say a cash-grab to capitalize on the Instagram hate train we have been seeing in recent weeks.  The concept is simple: once a day at random, a user is prompted to “be real,” which is taking […]