While it may seem innocuous, crafting a compelling subject line requires a delicate balance of clarity, relevance, and engagement strategy. Consider it the “eyebrows” of your email – the first thing you notice. There are many components of a powerful and compelling subject line, some of which involve a keen eye for detail and harnessing the power of suspense. In this blog we are going to examine, and dissect, what […]
A marketing campaign in a minute? Meet the craze that is ChatGPT
The share of artificial intelligence in the marketing industry is rapidly increasing. The daily norm of asking your Alexa what is on your schedule, or having Siri send a note to someone in a flash, is found in almost every household. This has caused a massive rise in demand for AI capabilities across all facets of life, and now has entered the marketing sphere. Before we begin, what is ChatGPT? […]
What is a Style Guide? Visual Identity 101
Brand guidelines, sometimes referred to as brand identity guidelines, are a document that you can use to help identify, build, and grow your brand. Your new brand guidelines document can then be used both internally and externally to ensure consistency and continuity with your brand’s visual identity and underpinning strategy. In this blog, we will unpack the multiple facets of a successful style-guide and your brand’s visual cues. While there […]
Marketing and the NFL: Making Killer Plays for Your Brand
Whenever the football season hits, people often expect the Super Bowl to be filled to the brim with NFL fans anticipating their favorite NFL players. But in reality, it’s not just avid fans on the lookout for the season, it’s also marketers in an array of industries looking to make a winning touchdown. In comparison to other sports leagues, nobody does marketing better than the National Football League Season does. […]
Are You Making Returns on Your Marketing?
As a marketer, or a marketing consultant, you are likely asked to show your ROI (Return on Investment). It shows the value of your social campaigns in dollars so that you know what is working – and what isn’t. And if you are an agency with clients, this is a key metric in understanding the value of your services. Social media is a powerful part of any marketing strategy to […]
When did Facebook (Meta) Become Such a Mystery?
Just a while ago, a long list of Facebook.. er.. Meta.. followers meant a bigger email list… and a more profitable online business. While that still may be true, things are a little different now. Facebook continues to poke, prod and refine its algorithm. We could sit here and complain about constantly having to iterate. Or, we could see it as an opportunity. Most people are still marketing on Facebook […]
How to Adjust Ads 101
When it comes to advertising on Google and social media, it’s best to proceed with caution and with a very specific budget in mind. Never forget that spending more money doesn’t necessarily equate to greater success. This is often a rookie mistake. Calculating the Return on Investment for Social Media Advertising It’s easier than you might think for a business to spend a lot of time and money on social […]