Are You Making Returns on Your Marketing?

As a marketer, or a marketing consultant, you are likely asked to show your ROI (Return on Investment). It shows the value of your social campaigns in dollars so that you know what is working – and what isn’t. And if you are an agency with clients, this is a key metric in understanding the value of your services.  Social media is a powerful part of any marketing strategy to […]

Understanding Web Metrics/ Ad Results 101

Understanding your viewership and interactions on your website or paid ads is imperative to iterating and improving your performance. However, the major metrics used to compare success can be confusing. The My Social Biz has broken down the most important insights you can glean from your online platforms into a concise blog article below. Let us know your thoughts! How many people are you getting your message across? This is […]

How to Adjust Ads 101

When it comes to advertising on Google and social media, it’s best to proceed with caution and with a very specific budget in mind. Never forget that spending more money doesn’t necessarily equate to greater success. This is often a rookie mistake.  Calculating the Return on Investment for Social Media Advertising It’s easier than you might think for a business to spend a lot of time and money on social […]