Crisis Marketing: COVID-19 Edition Pt. II

Alright, so now you have envisioned the emergency scenarios that are most likely to impact your business. It’s now time to create a bulletproof response strategy that will leave you nothing left to do other than execute.How do you best map appropriate responses to both your business activities and disaster situations? You first anticipate which areas of business will be the most impacted, and which elements in particular. Afterwards, you […]