We’ve talked about the fundamentals of how generative search is breaking the traditional SEO mold. Historical search engine patterns crawled pages by scanning keywords, backlinks, and metadata. Modern AI search engines, powered by large language models (LLMs), work very differently. To succeed in Generative Engine Optimization (GEO), marketers and publishers must understand how LLMs parse content, extract meaning, and decide what information to surface in AI-generated answers. Let’s break down […]