Does Gen-Z Rule everything around us?

Marketing to Generation Z (Gen Z for short) is directed at individuals born roughly between 1997 and 2012, and is a game-changer for the bottom line of modern businesses. Compared to generations of the past, this generation is digitally native. Heck, they were raised with their umbilical cords metaphorically attached to an iPad. And while being raised in an era of rapid technological advancement can have negative impacts, it also […]