The digital landscape is evolving at lightning speed, and at the forefront of this transformation is the creation of “Web3”. You may be familiar with the term when used in the context of decentralization or the infamous NFTs. As we step into a new era of the internet, the implications for marketing are profound. In this blog post, we’ll delve into the landscape of Web3 marketing and explore the key […]
B2B and B2C Marketing in a Recession: A Precautionary Tale
Everyone is talking about a recession. You probably hear fear mongering in the news, chatter on social media, or general discourse about a declining economy. But what does this mean for your business and your marketing department? Whether you are a direct to consumer company, or simply business-to-business, chances are you will need to adjust your marketing approach. Big brands are quickly pivoting with Meta announcing hiring freezes; Uber making […]