The Power of a (Tracking) Pixel

In the digital marketing world, you hear the words “tracking pixel” or just “pixel” thrown around a lot, and oftentimes it is not well explained. So, before we talk about strategy let’s cover the very basics. We can start with a scenario:  Have you ever been scrolling through Facebook and an ad shows up for something you were literally just talking about?  Weird, right?  While Facebook isn’t actually reading your […]