Can you believe it has only been since November 30th of last year that Chat GPT launched? Granted, the serious momentum has really only taken off in the past couple weeks. Our previous blog gave a high-level overview of how to augment your marketing efforts with this free tool, but now we will dive into why you shouldn’t worry (too much) about losing your job to this AI force-of-nature.
Understandably so, the introduction of ChatGPT has left many questioning what it can mean for the future of many people’s jobs. Some believe that the tool will replace the need for humans in some positions; however, you still need someone to input dialogue into ChatGPT or it will not work. This dialogue needs to be specific and personalized once complete.
ChatGPT and other similar language models have the potential to impact a wide range of industries; however, one constant that remains is that humans are needed to make the language models operate. And this likely will never disappear. But let’s discuss how roles may be modified in the future as a result of this technology.
How Will Things Change?
Chat GPT can be a valuable tool for entrepreneurs as it can help them improve their business operations without the need for a large workforce. However, this does not mean that Chat GPT will completely replace human employees. Instead, it will lead to the creation of new jobs that require different skills.
Rather than being content writers, people can now aspire to become content directors or managers. This means creating and managing a higher level of content and ideas, which will require new skills that cannot be replaced by Chat GPT. By adapting and updating their skills, employees can avoid being left behind and remain relevant in the job market.
In order to remain relevant in a constantly changing job market, individuals must be willing to learn new skills and adapt to new environments. Rather than relying on traditional career paths, individuals should consider exploring non-traditional career opportunities that align with their passions and interests. By embracing new technology and developing new skills, individuals can position themselves to thrive in the future job market. With a willingness to learn and adapt, individuals can seize new opportunities and create a prosperous future for themselves.
Ways to Use ChatGPT to Support Your Marketing Job
One way to use ChatGPT is for its natural language processing (NLP) with content generation. ChatGPT can be used to generate large amounts of text, such as news articles, product descriptions, and social media posts, which can help businesses and organizations save time and resources. ChatGPT is an efficient way to get the brainstorming process started when approaching a new topic to write on. By putting a simple prompt into the machine, it will generate multiple sentences, if not paragraphs of text.
While it isn’t recommended to directly copy the response it gives you, you can use the answers as a good base to go off of. It is a great way to brainstorm ideas, or to get conversations flowing especially around creative campaigns.
The possibilities of automation are endless with ChatGPT and can be used as a great way to increase customer engagement. Similarly, ChatGPT is being used to automate parts of the sales process. For example, the tool can provide information about products or services and assess potential leads. This can allow sales representatives to be more efficient in the sales process and allow them to focus on more important tasks. ChatGPT’s 24/7 capabilities allow for higher customer satisfaction which in turn leads to higher sales.
If the concept of AI writing your copy seems unsettling, we can understand the hesitation. But new technologies and ever-advancing learning systems help make our world adaptable and ingenuitive. While the tool remains open source, My Social Biz is specializing in helping our clients adapt it to their current strategy. Innovating your approach to writing and research not only saves your business time, but can help introduce ideas that you never thought before. And let us not forget, creativity means you stand apart from the rest! Give us a call for your complimentary marketing evaluation and strategy proposal today: 443-554-4699.