2021 is Looking Bright: But How Can You Market to Optimism?

Posted by Olivia Kingsbury
On December 15, 2020
In Uncategorized
0

The market over the past 9 months has been up and down, and extremely unpredictable. As we round the corner to 2021, you may be wondering what the appropriate way to market to your audience is. When there is overconfidence & over optimism in the market, value often takes backseat and consumers indulge. As we […]

Understanding Web Metrics/ Ad Results 101

Posted by Olivia Kingsbury
On October 23, 2020
In Uncategorized
2

Understanding your viewership and interactions on your website or paid ads is imperative to iterating and improving your performance. However, the major metrics used to compare success can be confusing. The My Social Biz has broken down the most important insights you can glean from your online platforms into a concise blog article below. Let […]

How to “Speak” SEO in 2020 – New version!

Posted by Olivia Kingsbury
On September 19, 2020
In Uncategorized
0

Every year, Marketers across the world have to pivot their tactics to rank higher on search engines such as Google, Bing, Yahoo, etc. Annually, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. This is often discreet and is only discovered through trial and error. Therefore, it is always […]

How to Make Multitasking Work For You

Posted by Olivia Kingsbury
On August 15, 2020
In Uncategorized
0

Multi-tasking is a way of life for many, while others try to avoid doing more than one thing at a time. For some of us, it is something we must tolerate in order to maintain some sense of order and accomplishment in our daily lives. By definition, multi-tasking is simply the action of completing multiple […]

How COVID Changed the Marketing Landscape.

Posted by Olivia Kingsbury
On July 31, 2020
In Uncategorized
0

Despite some of the optimism that this period of doom and gloom will be leaving us soon, it has become apparent that the long-term picture for marketers is changing drastically. Several marketing experts have emphasized that the pandemic previews how brands will need to continue to be nimble in navigating future crises. From internal operations […]

What Makes for a Good Blogging Strategy?

Posted by Olivia Kingsbury
On July 9, 2020
In Uncategorized
0

Today’s consumers expect to be educated before they buy. Education-based marketing is not new, but today, it’s almost a non-negotiable for businesses of all sizes, and in all industries. Especially online marketing. In fact, according to a recent inbound marketing report, nearly 80% of companies which use blogging as part of their marketing strategy report […]

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