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Understanding Web Metrics/ Ad Results 101

  • Posted by Olivia Kingsbury
  • On October 23, 2020
  • 0
Understanding your viewership and interactions on your website or paid ads is imperative to iterating and improving your performance. However, the major metrics used to compare success can be confusing. The My Social Biz has broken down the most important insights you can glean from your online platforms into a concise blog article below. Let […]

How to “Speak” SEO in 2020 – New version!

  • Posted by Olivia Kingsbury
  • On September 19, 2020
  • 0
Every year, Marketers across the world have to pivot their tactics to rank higher on search engines such as Google, Bing, Yahoo, etc. Annually, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. This is often discreet and is only discovered through trial and error. Therefore, it is always […]

How to Make Multitasking Work For You

  • Posted by Olivia Kingsbury
  • On August 15, 2020
  • 0
Multi-tasking is a way of life for many, while others try to avoid doing more than one thing at a time. For some of us, it is something we must tolerate in order to maintain some sense of order and accomplishment in our daily lives. By definition, multi-tasking is simply the action of completing multiple […]

How COVID Changed the Marketing Landscape.

  • Posted by Olivia Kingsbury
  • On July 31, 2020
  • 0
Despite some of the optimism that this period of doom and gloom will be leaving us soon, it has become apparent that the long-term picture for marketers is changing drastically.  Several marketing experts have emphasized that the pandemic previews how brands will need to continue to be nimble in navigating future crises. From internal operations […]

What Makes for a Good Blogging Strategy?

  • Posted by Olivia Kingsbury
  • On July 9, 2020
  • 0
Today’s consumers expect to be educated before they buy. Education-based marketing is not new, but today, it’s almost a non-negotiable for businesses of all sizes, and in all industries. Especially online marketing.  In fact, according to a recent inbound marketing report, nearly 80% of companies which use blogging as part of their marketing strategy report […]

Unleashing the Power of Internet Marketing

  • Posted by Olivia Kingsbury
  • On July 8, 2020
  • 1
After speaking with my friend tonight, I realized that many incredibly intelligent people out there run businesses while not understanding what the web is all about.  There are an endless amount of things that one can do when entering the wild world of the internet. From marketing, traffic building, social media platforms, optimizing SEO, it […]

How to Market During the COVID Reopening

  • Posted by Olivia Kingsbury
  • On June 29, 2020
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1) Research and Learn Probably one of the most important steps during the “great reopening” to learn. Coronavirus has brought a whole new perspective to the way we live our lives. Staying up to date and learning about what’s happening around the world is crucial. There’s a lot of information out there about COVID-19 and […]

How to Adjust Ads 101

  • Posted by Olivia Kingsbury
  • On June 3, 2020
  • 0
When it comes to advertising on Google and social media, it’s best to proceed with caution and with a very specific budget in mind. Never forget that spending more money doesn’t necessarily equate to greater success. This is often a rookie mistake.  Calculating the Return on Investment for Social Media Advertising It’s easier than you […]

The Power of a (Tracking) Pixel

  • Posted by Olivia Kingsbury
  • On May 14, 2020
  • 0
In the digital marketing world, you hear the words “tracking pixel” or just “pixel” thrown around a lot, and oftentimes it is not well explained. So, before we talk about strategy let’s cover the very basics. We can start with a scenario:  Have you ever been scrolling through Facebook and an ad shows up for […]

How to Listen to Your Customer.. Yes, the Customer is Always Right! (Mostly.)

  • Posted by Olivia Kingsbury
  • On May 7, 2020
  • 0
Knowing the interests and attitudes of your target market and customers can be the difference between staying afloat and generating significant profit. There are many ways you can “audit” their tastes and preferences, but at My Social Biz we’ve compiled our top three ways to survey our audience. Take a look at the following, and […]

Crisis Marketing: COVID-19 Edition Pt. II

  • Posted by Olivia Kingsbury
  • On April 17, 2020
  • 0
Alright, so now you have envisioned the emergency scenarios that are most likely to impact your business. It’s now time to create a bulletproof response strategy that will leave you nothing left to do other than execute.How do you best map appropriate responses to both your business activities and disaster situations? You first anticipate which […]

Crisis Marketing: COVID-19 Edition Part I

  • Posted by Olivia Kingsbury
  • On April 14, 2020
  • 0
Global or national situations can be difficult to navigate online as marketers for risk of being called “tone deaf” or “out of touch”. Sometimes, companies can refrain from touching on the subject in order not to offend people. But taking the right actions and finding the right message can be challenging, especially in a fast-changing […]

Which One is Best for Your Brand: SEO or PPC?

  • Posted by Olivia Kingsbury
  • On October 1, 2019
  • 0
MySocialBiz is no stranger to SEO. But if you are on a budget, and need to pick one or the other, what would you choose SEO or PPC? Before we can make an executive decision, let’s start by defining both strategies (please see our other blog posts on SEO here and here).  SEO Search engine […]

So You Need Marketing Help But Don’t Know Where to Start

  • Posted by Olivia Kingsbury
  • On September 10, 2019
  • 0
Hiring a marketing agency can seem like a daunting task. If you’re reading this, you probably know you need one, but how do you choose the right one for you? There are a lot of marketing agencies to choose from, but one of the most important things is that they’re a good cultural fit with […]

Write Killer AdWords Copy in 5 Steps

  • Posted by Olivia Kingsbury
  • On August 24, 2019
  • 0
AdWords is a powerful to market to an already-primed audience. But how do you get people to click through? We break down 5 ways you can write some kick-@$s copy.  1. Add Value Don’t just focus on keywords. Speak to the user’s objective or pain point. Offer an answer to their search. Remember to always […]

Thought Leadership 101: Building a Strategy

  • Posted by Olivia Kingsbury
  • On August 15, 2019
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Thought leadership marketing is the process of increasing the visibility of specialized expertise and accelerating market influence to accomplish marketing goals (like building brand strength or generating new business). It is accomplished by creating insightful analysis and content and making that thought leadership visible to your target markets. Thought Leadership vs. Content Marketing Thought leadership […]

Make Your Website… Great Again?

  • Posted by Olivia Kingsbury
  • On August 9, 2019
  • 0
You could define “a great website” a variety of ways. However, there is a common denominator in all of them summer up by: A great website inspires the visitor to take action. Of course, the best website in the world won’t invoke an action every time. However, when you understand and apply the elements that […]

The Magical Powers of a Good Landing Page

  • Posted by Olivia Kingsbury
  • On July 25, 2019
  • 0
So you have a product or service you are looking to market. Great! You will need to test it. Why? Well, testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page. Why Landing Pages? Using landing pages to […]

So.. What is Bounce Rate?

  • Posted by Neil Okun
  • On June 12, 2019
  • 0
You probably hear the term “bounce rate” a lot. It  is a big one when it comes to page visitors. But in terms of SEO, it’s relatively easy to understand. Bounce rate is the percentage of visitors who come to your site but leave without visiting any other pages. So if your bounce rate is […]

How to Speak SEO in 2019

  • Posted by Olivia Kingsbury
  • On May 21, 2019
  • 0
So.. you’re building out your landing page/website/portfolio/blog/etc and want it to rank well in Google but you’re not quite sure what all of the terminology in your SEO handbook means? This easy to follow guide will break down some of the most commonly tossed around jargon on the internet today when it comes to ranking […]

How to Implement a Successful Complimentary Backlink Strategy

  • Posted by Olivia Kingsbury
  • On May 6, 2019
  • 0
In layman terms, a backlink is a hyperlink from a website to your page. Backlinking is a search engine optimization practice that is used to improve the Google ranking of their webpage – overall increasing traffic to their site. The best backlinks that will improve your overall ranking are called dofollow backlinks. Dofollow backlinks tell […]

How to Get to the Top of Search Engines By Using These Tools

  • Posted by Neil Okun
  • On April 25, 2019
  • 0
SEO has long been a proven marketing strategy—but how long it takes to show results is an often-elusive statistic. It seems like we should expect a quick turnaround, because our actions typically lead to instantaneous results in the digital age. SEO is about playing the long game and oftentimes takes weeks to months to see […]

How to Use Inbound Marketing in Your Digital Strategy

  • Posted by Olivia Kingsbury
  • On April 10, 2019
  • 0
You’ve probably heard about inbound marketing before but might not be familiar with how it differs from traditional online marketing. In a nutshell, inbound marketing is the proven marketing methodology for the digital age.   Inbound marketing has been the most effective marketing method for marketing your business online, generating leads, and decreasing your conversion […]

Kangen Water Benefits

  • Posted by Neil Okun
  • On July 20, 2018
  • 0
Kangen Water Introduces a New Frontier of Health and Sustainability By: Olivia Kingsbury Water is the most essential element to human survival, as it composes 72% of our body mass (MayoClinic, 2018). It aids in digestion, cell renewal, and brain function. This is why staying hydrated is crucial to your wellbeing. However, not all water […]

10 Reasons You Need A Business Blog

  • Posted by Alexandra
  • On June 11, 2017
  • 0
With so many different platforms to reach your audience, it’s difficult to know where you should be spending your time. You can Tweet up a storm, Instagram with the best of them, and persistently curate your Pinterest boards, but if you’re not creating quality content in some form with a business blog, your following is […]

8 Ways Twitter Can Grow Your Small Business

  • Posted by Alexandra
  • On May 31, 2017
  • 0
Tweet your way to success with these effective tips for marketing and promoting your brand on Twitter By Neil Okun In a little over 10 years, Twitter has taken the social media world by storm. With more than 500 million tweets sent each day by 310 million active users each month, Twitter has become part […]

Why Isn’t My Content Marketing Strategy Working?

  • Posted by Neil Okun
  • On May 19, 2017
  • 1
As Bill Gates once said, “Content is king,” and he’s right, in a sense. You need to be producing compelling, useful, and original content on a regular basis to establish your expertise, build your brand, and grow your audience. But it’s not enough to simply have the content and put it out there. You need […]

5 Best Practices for New Entrepreneurs

  • Posted by Alexandra
  • On May 8, 2017
  • 0
Everyone wants to be an entrepreneur and start their own business. It’s the American Dream to be your own boss, set your own hours, and make a living doing something you’re passionate about. But with only half of new businesses making it past the five-year mark, entrepreneurship is a risk. How can you lower that […]