As a business owner or decision maker, you know marketing is essential, but it can come at a high cost. Hiring a full-time marketing employee (or team) comes with overhead: salaries, benefits, tools, and training. For many businesses, especially startups or small companies, that’s just not realistic. And that’s where we come in!
There’s a myth that cheap marketing = poor results. In reality, many budget-conscious agencies offer the same skills, tools, and strategies as larger firms, just \on a smaller scale.
By outsourcing to a low-cost and cost effective marketing agency, you are given access to skilled professionals who focus on efficiency, ROI, and educating their clients. At My Social Biz, the education component is critical. We want you to know what we are doing – and how you can become a knowledgeable marketer as well! Let’s jump into some additional reasons why hiring a scrappy-size agency does the heavy lifting you need.
Save Big on Overhead and Employee Costs
Hiring in-house marketers can cost tens of thousands per year. You may pay for recruitment, onboarding, benefits, office space, tools, and more. By working with a (cheaper!) marketing agency, you avoid all of that – and reap the benefits. You only pay for the specific services you need, and when you need them. This kind of budget-friendly marketing service is ideal for companies that want to stay lean, flexible, and focused on growth, especially in the early start-up years.
Get a Full Team for the Price of One
Even the best in-house hire can’t do it all. Digital marketing today requires a team: content writers, designers, SEO experts, PPC managers, and analytics pros.
An affordable digital agency gives you access to all these experts—without hiring multiple people. This model gives you a full-service team, often at a fraction of the cost of one full-time employee. On top of that, it’s never a guarantee what services will be needed continually, and which may drop off. Business is unpredictable. Some months you need a full campaign rollout but other times, just a few social media posts!
With a small marketing agency you’re not locked into contracts or monthly salaries. You can scale up for product launches or promotions, and scale down when things are slower—without the HR headaches. That level of flexibility is something in-house teams just can’t match.
Access a Suite of Professional Tools
Professional marketers use expensive tools for SEO, automation, analytics, and design. Many affordable advertising agencies already have access to these platforms, so you don’t have to buy them yourself. At My Social Biz, we leverage a number of paid tools that provide us with the keen insights we need to make decisions on your business’ behalf.
By outsourcing, you benefit from tools like:
- SEMrush or Ahrefs for SEO
- Canva Pro or Adobe for design
- Mailchimp or ActiveCampaign for email
- Google Ads and Meta Business Suite for paid campaigns
You get modern strategy and execution – minus the subscription fees.
What Services Can a Cheap Marketing Agency Provide?
You probably have a lot of ideas swimming around in your head on what you can get, or maybe questions on what you need! You’d be surprised how much you can get from an affordable marketing agency. Common services include:
- Content Marketing: Blog writing, social media content, email copy
- Search Engine Optimization (SEO): On-page optimization, keyword research, local SEO
- Pay-Per-Click Ads (PPC): Google Ads, Facebook/Instagram ads, YouTube ads
- Graphic Design: Logos, flyers, social media visuals, ad creatives
- Email Marketing: Campaigns, automation, lead nurturing
- Website Management: Landing pages, basic site updates, mobile optimization
At My Social Biz, we offer a-la carte solutions, or you can roll them up into affordable packages. During the beginning of our working relationship, we go through a phase known as “exploration”. This allows us to have a dialogue with your team to understand your goals, your budget, your expectations, and timeline! However, in advance of these conversations, it is important for your team to do some preliminary research. To get the most from your budget-friendly marketing partner, consider the following:
1. Be Clear About Your Goals
Whether it’s increasing traffic, generating leads, or improving social media engagement—define what success looks like.
2. Set a Realistic Budget
Even cheap advertising agencies need some investment to deliver real results. Be transparent about your budget so they can tailor a solution.
3. Ask About Deliverables and Timelines
Clarify what’s included each month—how many blog posts, ad creatives, reports, etc.—and when you’ll receive them.
4. Stay Involved
While you’re outsourcing execution, it helps to be available for quick check-ins, feedback, and approvals.
5. Track Your ROI
Use tools like Google Analytics or agency dashboards to measure campaign performance. Track what’s working—and what’s not.
Marketing doesn’t have to be expensive. With the right advertising agency, you can drive traffic, boost sales, and grow your brand—without draining your bank account. As you scale, you may enhance the scope of the agency partnership, or decide that hiring a full-time employee may be the best fit. Whether you’re a startup, freelancer, or small business owner, budget marketing services offer flexibility, quality, and performance at a price that fits. It allows you to get started on making an impact with your services, and to develop a loyal customer base. If you need assistance on where to start with even a simple marketing plan, My Social Biz is here to help. Drop us a line with your questions, or even a project idea or two! Olivia@mysocialbiz.net.