“Underconsumption Core” What does it mean for your Business?

If you’ve noticed yourself shopping less and thinking more about what you buy, you’re not alone. There’s a big shift happening right now in how we consume – all across the nation. And it’s changing the game for businesses and shoppers alike. This shift to hightented intentionality with our purchases, whether it’s for financial reasons, environmental concerns, or just wanting less clutter in our lives – makes ripples across all […]